Why empathy is important

Marketing Empathy

Ads aren’t generally a lot of fun. At least, most of us don’t go out of our way to read them. But did you know that our aversion to advertising goes way beyond most marketers’ expectations?  A 2015 study by O’Donnell & Cramer found that up to 93% of online advertisements go totally unviewed by […]

Topic clusters for SEO success

Content marketing strategy

It’s every content marketer’s ambition: producing truly valuable content that showcases your brand’s expertise, drives organic traffic and climbs to the top of the Google search rankings. Sounds pretty good, right? Well, the good news is: there’s a new content marketing strategy in town, and lots of leading marketers swear that it’s a formula for […]

5 simple tips for improving your SEO in 2021

You’ve created the perfect content for your target audience, checked your spelling ten times over and devised a call to action that should convert prospects into customers. But if your SEO isn’t up to scratch and your keywords aren’t right, you’ll be losing out on high-value traffic and a chance at the top positions on […]

Hook your target audience

Have you ever heard of the serendipity effect? If not, then let me explain: it’s basically the idea that fortunate discoveries (serendipities) can come from anywhere, so the key to unlocking knowledge, ideas and innovation is to spend time in places where all these things are likely to come together. Today, the internet is one […]

Tips for creating effective buyer personas

Buyer personas are a powerful tool for marketers and copywriters. They help brands get a deeper understanding of their customers so they can adapt and improve their products and services and address any pain points or barriers to sale. In terms of content marketing, buyer personas help marketers create the right content for the right […]

3 ways to make B2B content marketing more impactful

Remember when B2B content marketing used to be treated like the serious, less-fun sibling of B2C marketing? Those days are long gone. And that’s a good thing! Today’s new generation of B2B content marketers are very much aware that many of the exact same qualities of effective B2C communication are equally relevant for B2B. These […]

5 tips for getting even more out of your existing content

As a marketer, you know that your company’s content is one of the most powerful marketing tools in your toolkit. But, if you’re like most marketers, you’re always looking for ways to get even more impact out of your content without overloading your budget. Creating new content takes time, careful planning and adequate funding. It’s […]

The top things you should know about using LinkedIn for content marketing

If you’re a business looking for a quick and easy way to boost the success of your content marketing efforts, the bad news is there’s no quick and easy way about it. There are, however, plenty things to check you’re doing regularly – some of which you might not already know about – to ensure […]

Measuring the success of your content: Which metrics really matter?

Today, most marketeers agree that content marketing is an essential part of the marketing mix. In fact, the Content Marketing Institute has reported that content marketing is used by 88% of B2B marketers. There’s little doubt that content is an essential tool for reaching many different business goals. But how can you truly quantify how […]

Cialdini’s six principles of persuasion

Since its release in 1984, Robert Cialdini’s Psychology of Persuasion has helped marketers improve their marketing tactics and strategy, increase conversions and get a better understanding of their customers. If you haven’t heard of the book or are simply too busy actioning your marketing strategy to read lengthy theory, you’re in the right place!  Read […]