Jeroen Gunter

Jeroen Gunter

Jeroen Gunter is a former journalist, who has worked for Quote magazine and Dagblad de Pers. He has over a decade of experience in content marketing and PR consultancy.
Marketing Empathy

Why empathy is important

Ads aren’t generally a lot of fun. At least, most of us don’t go out of our way to read them. But did you know

How to write a great content brief

Creating a good content brief helps ensure you get the content you need to grow your business and attract and entertain your audience. It also

How to Perform a Content Audit

You can’t plan great content if you don’t know what is and isn’t working with your current content. That’s why all good content marketing initiatives

How to write great metadescriptions

Meta descriptions are a powerful tool for attracting visitors to your website content. Whether it’s for a blog, e-book, case study or commercial page, a