Contentoo AI Monitor 2023
The use of generative AI in the workplace in the Netherlands
Panelwizard surveyed 1,000 working Dutch people about their use of and experiences with ChatGPT in the workplace. A clear picture emerges from the survey: generative AI has rapidly made its way into workplaces in the Netherlands.
A third of Dutch employees use ChatGPT at work. The vast majority of them do so without guidelines from the company. The tool is most often used for writing marketing texts, e-mails and for brainstorming. Of the employees who do not yet use it, over a third plan to do so in the future.
Confidence in the quality of texts produced by ChatGPT is high. Almost 46 per cent of business users of the AI tool surveyed find the generated text “about the same quality as a text I would write myself.” Over 30 per cent think the text is even better.