Conversions: The holy grail of content marketing
Learn all you need to know about conversions, why they are important, and how to create the high-performing content you need to delight your customers.
Localization, translation, and transcreation: What is the difference?
If you want to expand your business into new markets, it is important to understand the difference between localization, translation and transcreation.
Brand-building for scale-ups: What you need to know
Building a strong brand is vital for scale-ups. As you grow your offering, it is important that your brand is as recognizable as possible.
Why work with freelance content creators?
Whether it’s through increased scalability, cost savings, or quality, it is clear that outsourcing your content creation can deliver major benefits.
Dutch platform Contentoo raises growth capital and now aims to expand into Germany
Content marketing platform Contentoo has secured €1.2 million in growth capital and now plans to make its services available immediately for the entire German market.
How to brief a freelance copywriter
Hiring the right freelance copywriter can mean the difference between attracting and converting new customers and losing sight of your businesses’ core message and USP.
Creating highly persuasive content: Lessons from Apple
In this article, we’re going to look at some of the features that have made Apple’s content so effective over the years.
How to become a freelance copywriter: 8 insider tips
We’re in the middle of a freelance revolution. London-based freelance copywriter, Lee Bell, shares some tips for going it alone in the world of content.
Three statistics that prove why content is essential
Content can be a powerful tool for reaching a wide range of business goals. Ultimately, is it worth the investment?