Content is king

Product Descriptions That Work

If your descriptions aren’t capturing attention, you could be losing customers. Our experts go beyond features to produce descriptions that tell your product’s story, connect with your audience, and drive those results.

Are you selling your products short?

It’s easy to fall into the trap of just listing features, but your customers want more. They need to know why your product is worth their time (and money).

Low conversions: If the value isn’t obvious, visitors won’t feel the urge to buy.
High bounce rates: When descriptions are too vague or technical, customers head elsewhere.
Missed SEO opportunities: Poorly optimised descriptions mean your products get lost in the crowd.

Generic product descriptions lose sales

Our experts create descriptions that clearly show why your product is essential.

Customer-focused:Expert writers emphasise how your product adds value to the customer’s life.
SEO-friendly:Every description is strategically keyword-optimised to help your products rank well.
Choose your tone:Our experts use language that resonates with your audience so the right message reaches the right people.

How it works

Briefing

A good brief sets the foundation for great content. You’ll share the details of your project—goals, tone, audience—so the expert knows exactly what’s needed.

Feedback

Collaboration is key. You’ll review the drafts, provide feedback directly through the platform, and work with your freelancer to refine the content until it’s just right.

Final Draft

After revisions, the polished final draft is ready for your approval—precise, professional, and ready to make an impact

The Contentoo Platform

Why Contentoo?

Unique copy for every product:We avoid generic templates. Each description is crafted to make your product stand out.
SEO integration:Increase visibility with descriptions that are keyword-rich without forced language.
Conversion-driven language:We use persuasive, genuine language to turn curiosity into conversions.
Engaging storytelling:We go beyond features, weaving a story that connects with customers and elevates your product’s appeal.
Quick delivery:Need descriptions fast? Our team delivers quality copy on time for your launches or updates.

customer Stories

Word on the street

Case study

How Schouten & Nelissen became thought leaders in education

Schouten & Nelissen

Case study

Mollie’s content localisation push across Europe

Mollie

Case study

How Bloomreach engaged EMEA with localised content

Bloomreach

Case study

How Sendcloud scaled content for global expansion

Sendcloud

Case study

How Visma overcame employer branding challenges with Contentoo

Visma

Case study

How Webs boosted content production and quality with Contentoo

Webs

Case study

How Marley Spoon localised content for 8 markets

Marley Spoon

Got a question?

How do you ensure the descriptions are tailored to my brand?

We work closely with you to understand your brand voice, target audience, and product details. Each description is customised to fit your specific tone and style, so it feels like a natural extension of your brand.

Can you handle large volumes of product descriptions?

Absolutely! Whether you need a few descriptions or hundreds, we’ve got the capacity to scale and deliver high-quality content quickly without compromising on detail or creativity.

What’s your approach to SEO?

We craft product descriptions with search engines in mind, using strategic keywords that help boost visibility. But don’t worry—we never stuff keywords awkwardly. The descriptions will always read naturally.

How quickly can I get my product descriptions?

We understand the importance of a fast turnaround, especially for launches or updates. Our team is set up to deliver high-quality product descriptions on a timeline that works for you.

What industries do you specialise in?

Our freelance network spans a wide range of industries, so no matter what product you're selling—whether it’s tech, fashion, or anything in between—we can match you with the right writer who understands your market.