Typetone vs. Contentoo: Which content marketing platform is right for your brand?

Are you a marketer looking for a platform to help scale your content creation? In the AI era, you’ll probably find yourself faced with a tough choice: Do I go with an AI-only solution like Typetone? Or is a human-powered platform like Contentoo right for my brand? 

It’s not always straightforward to compare different content marketing solutions side by side. That’s why we created this handy deep-dive to show you exactly how Typetone stacks up compared with Contentoo. 

Below, we’ll cover:

• What these platforms offer
• How they work
• The pros and cons of each platform
• How they can help you, depending on your content marketing needs

After reading this article, you’ll have all the information you need to choose which content creation platform is a better match for your brand.

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What is a content marketing platform?

Content marketing platforms are online solutions designed to help you scale up your content production and reap the full benefits of content marketing. Each platform offers different services and features, not to mention differences in price, speed and quality. However, most provide core functions like:

• Content creation services (including copywriting, social media, localisation, and editing performed by freelance professionals)
• Content strategy services
• An online platform for managing your projects
• Standardised workflows
• Simplified invoicing (you pay a single invoice to the platform rather than invoicing each project to a different freelance contractor)

Some content marketing platforms now offer AI marketing tools, including features for automating tasks like content origination, drafting, publishing and monitoring. Others rely solely on human content professionals.

There are pros and cons to both approaches (AI versus human). That’s why it’s so interesting to compare a platform like Typetone with one like Contentoo. In terms of output, they’re virtually on completely opposite ends of the spectrum: Typetone’s content is 100% AI-generated, while Contentoo connects you with the best human content creators, supported by a powerful and easy-to-use platform. 

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What is Contentoo?

Contentoo is Europe’s leading content marketing platform. We connect brands with our global network of over 2,000 experienced freelance content creators who deliver services ranging from content strategy to SEO content creation, localisation, editing and more. We carefully pre-screen each content creator based on their proven experience and our own evaluation process before allowing them to join our network. 

Our online platform lets you interact and collaborate directly with the content creators that best match your needs. The platform also gives you consistent workflows that make it easy to manage your content projects and keep everything on track.

We are a proudly human-powered marketing platform because we believe that human creativity is the key to creating stand-out marketing at a time when so many brands are posting generic, copy-paste content using tools like ChatGPT.

We do see AI as a powerful tool for speeding up many content-related processes, including generating rough-draft content. But when it comes to showcasing expertise, telling a good story and connecting with your audience, there’s no substitute for an experienced human writer.

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How does Contentoo work?

When you join Contentoo, a dedicated Customer Success Manager onboards you to the platform. They’ll meet with you to discuss your needs and then assemble a pool of freelancers who match your specifications.

We host a kickoff meeting to introduce you to everyone on your freelance team, discuss your strategy and give both sides a chance to ask any questions. Then, you’re ready to get started.

Simply upload your briefing onto our platform, select a freelancer, and you’re good to go.

All briefings posted on our platform are accepted within 4 hours, and you can even request rush delivery in most cases. The freelancer delivers their work to you via the Contentoo content platform, and you can exchange documents, messages and feedback with them throughout the entire process, from the briefing to revision requests to final approval. Our pricing is based on fixed rates per word or hour, which are agreed to upfront.

At the end of each month, you receive a single invoice for all projects completed on the platform. Easy.

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Who is Contentoo for?

Our client base includes B2C and B2B brands in all industries. Our freelance network includes professionals who work in over 60 languages. See more stats here.

Any brand that values high-quality, human-focused content can rely on us to deliver authentic, on-brand assets, from blog posts and white papers to social media and beyond.

Contentoo: Pros and cons

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What is Typetone?

Typetone is an AI-only content marketing solution that lets you generate text using a GPT-style digital assistant, which it calls ‘Sarah. ’ Sarah is based on Typetone.AI, a model that Typetone says is designed specifically for marketers. 

Any marketer who’s worked with an AI tool like ChatGPT might rightfully be sceptical about the quality of Sarah’s output. Still, Typetone argues that its model is better than ChatGPT for content marketing. They say that ChatGPT is essentially a chatbot, while Sarah is a smart marketing assistant. 

Whether any AI tool is up to the task of creating market-ready, on-brand content remains one of the most hotly debated marketing topics. Typetone invites users to try Sarah and see for themselves, offering free trials for individual users and small-scale use.

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How does Typetone work?

After signing up, you can first ‘train’ Sarah on your brand’s tone of voice by entering your preferences and enabling her to scan your website automatically. The process takes just a few minutes, and then Sarah can start creating content using your brand’s tone of voice, says Typetone. 

It’s not entirely clear how effective Sarah’s tone-of-voice scan feature is since the quality of any AI model depends on the amount of data used to train it. That’s why OpenAI needed around 10 trillion words of text to train GPT-4.

As impressive as ChatGPT is from a technical point of view, we all know its limitations when it comes to replicating an authentic tone of voice (or simply avoiding being cringeworthy). It may generate text that is statistically ‘unique, ’ but it always feels unoriginal. Adding a few thousand words of text from your website to a large language model probably won’t make that much of a difference.

Once you’ve trained Sarah, she can create text in dozens of different formats and 15 different languages, much in the same way as ChatGPT works. The platform also includes templates to help you create prompts.

One of the features is that it can integrate directly into your social feed or CMS, so the text you generate is added straight to your content calendar. Another attractive point is the low cost, with professional team plans starting as low as €249.00 per month.

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Who is Typetone for?

Typetone says it serves over 100 companies, including many startup brands. Since the platform’s focus is on speed and low price, it may appeal to brands with limited marketing budgets who want to turn out large quantities of content fast but for whom quality and tone of voice are secondary concerns.

Typetone: Pros and cons

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Comparison: Contentoo versus Typetone

When choosing any content marketing solution, there are 3 main factors on most marketers’ minds: cost, speed and quality.

In all three areas, you’ll find clear differences between Contentoo and Typetone. With Contentoo, the process of working with human professionals involves a higher commitment in terms of price and turnaround time. In return, you can be assured that you’re receiving the best-quality, ready-to-publish content on the market.

Typetone does offer lower upfront costs. It can also generate AI-quality text within seconds. However, there are hidden costs to factor in. Think of how much time you and your team will need to spend post-editing and cross-checking the content before it’s up to your quality standard. 

With Contentoo, you can simply provide brief feedback, if necessary, and your freelance content creator will make the necessary revisions for you.

In 97% of Contentoo projects, clients receive their content on time, and in over 26% of cases, it's delivered ahead of schedule—often with minimal revisions needed.

Typetone versus Contentoo: Main differences

Which content marketing platform is right for your brand?

Typetone offers a decent product. We’re all excited about AI’s potential to lower up-front costs and speed up production. But those of us who work with AI every day are also realistic about its limitations.

The truth is ChatGPT is the most powerful AI tool on the market, which means it really sets the gold standard, as imperfect as it is. It’s unlikely that Typetone’s Sarah outperforms ChatGPT in terms of quality. If that’s good enough for your content purposes, then Typetone might be worth checking out. Content marketers who are tired of the superficial, predictable output they get from AI will prefer a human-first approach.

That’s why we think Contentoo is more than just a powerful Typetone alternative: it’s the best content marketing platform around.

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