10 projects to outsource this quarter

If you’re part of a marketing team, you probably find that the crew is often bursting with creative ideas to grow your brand and captivate your audiences. 

But let’s be honest – executing all these brilliant ideas that bubble up usually feels near impossible. Even with all hands on deck, there are often limited resources, time constraints, and an ever-growing to-do list.

That’s when we need to turn to outsourcing content. You’d be surprised how significantly you can strengthen your content strategy by delegating specific tasks to external experts and freelancers.

Keep reading to learn how outsourcing content works and how you can refine your brand and scale effectively. We’ll also share ten actionable example content projects to outsource this year. With these ten outsourcing opportunities, you’ll simplify your workflow and deliver professional, high-quality results without overstretching your team.
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The case for outsourcing

But first, if you don’t already know, here’s why you should consider outsourcing content:

• Access to specialist knowledge
  ‍Some tasks demand niche expertise. For example, your next project might involve creating a financial whitepaper that requires regulatory know-how or an English-to-French blog translation. Outsourcing gives you access to the pros who know their stuff.
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• Scalability
  ‍Whether ramping up a shiny new product launch or doubling down on your SEO content creation efforts, outsourcing lets you adapt quickly and smoothen your content process. Instead of stretching your in-house team thin, you can bring in expertise, as needed, on your terms. 
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• Lighten the load
  ‍Marketing can be overwhelming, as much as we love it (mostly, anyway!). Outsourcing frees your team’s mental capacity to focus on other areas. Big or small, marketing teams often thrive when they’ve got the right mix of internal creativity and external expertise.

10 projects to outsource this quarter

Here are ten project types that are seemingly tailor-made for delegation:

High-quality animations

These days, using static visuals just doesn’t cut it. People like interactivity, they like movement. Or at least, 81% agree that interactive content grabs attention more effectively than static content.

Whether explainer videos or eye-catching social media posts, working with expert animation specialists can help you take those complex concepts and turn them into digestible, fun-to-watch, engaging content that grabs attention. 

However, creating high-quality animations requires specialist technical knowledge, and finding the budget to add an animation specialist to your team might be challenging. 

With a freelance animator, you can get professional-grade animations without investing in expensive in-house tools or talent. This is ideal for projects requiring technical expertise, like motion graphics or interactive elements, that leave a lasting impression.

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Article writing

Content is king, right? While this is true, also remember that quality is queen. While turning to solutions like AI might feel like an easy option when planning content, you get what you pay for. Working with a professional makes all the difference to the quality of your content. 

Outsourcing content allows content managers to scale their content strategy, reclaim valuable time and focus on the bigger picture — strategy over execution. 

By partnering with professional writers, you ensure every piece of content aligns with your brand’s voice and goals while freeing up internal resources. They bring industry knowledge, audience insight, and SEO awareness so your articles resonate while meeting business goals. 

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Content localisation

Expanding into global markets brings a unique challenge: how do you ensure your message resonates with audiences from various linguistic and cultural backgrounds?

Outsourcing localisation ensures more than just translations—it’s about capturing tone, cultural nuances, and intent to connect with new audiences. Experts can tackle industry-specific terminology, avoiding those expensive cultural missteps.

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Video production

Video is one of the most powerful ways to tell stories and connect with your audience. Today, 91% of businesses use video as a marketing tool, so if you’re not involved yet, you’re missing out. 

With professional video production services, you can produce polished, visually compelling videos tailored to your branding and audience preferences. 

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Design support 

Your in-house designer always seems to be juggling a never-ending list of projects, from website updates to social media assets, leaving little room for creativity or strategic focus.

Sound familiar? The reality is that there’s always another deadline looming, and stretched resources can lead to rushed or inconsistent work. Outsourcing design work gives your team the breathing space to thrive while ensuring your branding stays on point.

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Social media strategy

For smaller teams, social media management often falls to one overburdened content manager or marketer handling multiple responsibilities. 

The workload can quickly become overwhelming when brainstorming ideas, creating posts, scheduling updates, community engagement, and analysing performance metrics. This can lead to inconsistent content and missed engagement opportunities.

Outsourcing your social media strategy to an expert frees your team to focus on core priorities while your platforms remain active, engaging, and on-brand. Let a professional handle the heavy lifting so your business can shine online.

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Ebook or report creation

Ebooks or research reports are fantastic hero pieces to capture leads and create a buzz for your brand, but executing them can be highly time-consuming. 

Today, it’s possible to outsource every aspect of eBook creation, from writing to design, to ensure your ebooks look snazzy, polished, and ready to wow your readers. 

Why not outsource a large piece early this year to fuel your content pipeline?

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Content repurposing

Once you’ve got that long-form piece of content, it’s a good idea to repurpose it and create a content pipeline.

Got a killer webinar that could be transformed into an excellent blog post? Or an eBook that could work well divided into a series of Instagram posts? Nowadays, most high-quality pieces of content can be repurposed into different formats. 

Today, repurposing content is essential. The best marketers know that constantly creating brand-new content isn’t sustainable or efficient. Instead, they focus on maximising the value and lifespan of their existing content.

With a smart repurposing strategy, your content workflow stays full, fresh, and effective, driving consistent results without reinventing the wheel. Maximise ROI by squeezing every last drop of value out of a piece. Don’t let your fabulous content sit on a shelf gathering dust!
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Content calendar brainstorming 

Fresh out of ideas? Why not plan a content brainstorm session with a freelancer or two to load your calendar with actionable content ideas. Tailor the session to your current goals, so your content aligns with your strategy and speaks to your audience.

Working with a freelancer to brainstorm your content calendar is a great way to clear the cobwebs, bring fresh perspectives and get a well-rounded plan. Plus, it’s a stress-free way to stay organised and consistently deliver top-notch content.

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SEO keyword analysis

SEO is constantly evolving, and it’s challenging for marketers to stay ahead. By outsourcing work like SEO keyword research or analysis, you can access specialised expertise and tools to discover high-impact opportunities. 

Working with an SEO expert doesn’t mean they just hand over a list of keywords — the right freelancer should provide data-backed recommendations to help lift your rankings and turn visitors into customers.

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How to choose the right outsourcing partner

Finding the perfect outsourcing partner doesn’t have to feel like dating, but finding the right fit is just as important. 

Here are some quick tips:

1. Look for industry expertise:

Focus on freelancers or specialists with experience in your field. For example, if you’re in fintech, it’s worth finding someone who understands compliance and the latest industry developments. 

Last year, Contentoo’s top freelancers spanned sectors like marketing (639), tech (443), finance (324), e-commerce (301), and logistics (177). See more stats from Contentoo here.

2. Check for reliability

Reviews and references are invaluable for spotting someone who consistently delivers quality work on time. It’s always better to know you’re working with a safe pair of hands. Incidentally, last year our Contentoo freelancers earned a stellar NPS of 97.75.

3. Keep your brand aligned

Your partner should understand your brand’s tone and values. This makes it easier to create work that fits seamlessly with your existing content and goals.

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Listen, outsourcing doesn’t have to be complicated. With a bit of preparation, finding the right freelancer can be straightforward and surprisingly effective. At Contentoo, we make outsourcing super simple and stress-free by connecting you with top-tier freelancers who perfectly match your projects. 

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