Freelancing in Spain during Covid-19
The day-to-day reality of COVID-19 here in Spain – cooped up inside watching empty streets – is very bizarre. I’m sure that’s also the case
Content in times of crisis
A time for communication The COVID-19 pandemic touches all of our lives. No other event in our lifetime has had such a global impact. We’re
3 tips for creating high-performing content
You need high-performing content to grow your business. And in the age of the COVID-19 pandemic, it’s more important than ever to keep costs under
7 tips on how to scale your content
One of the most important factors for any content marketing activity is scalability. Say you’ve launched a campaign or single piece of content that has
Why longer blog posts are better
What is the ideal length of a blog post? When it comes to writing blog posts, less is not necessarily more. In fact, longer blog
Content marketing in four steps
Ready to get started with content marketing? The content marketing process consists of four steps: strategy, content creation, distribution and conversion. 1. Content marketing starts
There’s no such thing as SEO text
What do Saint Nicholas and SEO text have in common? Neither of them exist! So why do so many (adult) people stubbornly cling to these
Content marketing in the (pop) music world
Art and business have more in common than your might think. At their core, both worlds are about selling as many products as possible, maximising
Great content! But who is the target group?!
In a previous post, we wrote that it’s high time for (content) marketing to become more about storytelling. But to really draw people into a