How to successfully apply generative AI in content marketing

6 June 2023
3 minutes


In the world of content marketing, generative AI is like switching from a horse-powered wagon to a gas-fuelled engine, helping you reach far away destinations with greater ease. With this radical innovation, brands are equipped to go the extra mile with less stops along the way.

In the future, AI-powered content marketing will be a space in which innovative strategies and cutting-edge technology converge to deliver formidable results. Already, brands have the opportunity to leverage the boundless potential of AI towards desirable ends, such as cutting down costs and speeding up production.

There’s no doubt about it — with a successful application of generative AI, you can unlock innumerable benefits and propel your marketing efforts to new heights. With this emerging technology, brands can create captivating and high-quality content at scale, revolutionising the way they engage with their audiences.

Benefits of applying generative AI in content marketing

With the ability to streamline content creation processes, brands are empowered to increase efficiency and productivity. With generative AI, organisations can generate a vast amount of content while maintaining the desired level of quality, saving valuable time and resources.

Furthermore, incorporating generative AI into your content marketing strategy enhances brand effectiveness. As well, you can gain valuable insights into your target audience, allowing you to personalise content and deliver tailored messaging. This level of personalisation can significantly improve customer engagement and satisfaction, leading to stronger brand loyalty and advocacy.

In this blog post, we will delve into the world of generative AI and explore several key measures suggested by experts to successfully onboard this technology into your content marketing strategy.

Vector Illustration of a list of goals

Define clear goals and establish alignment

Before onboarding a new technology, it is crucial to define a clear roadmap and establish alignment between stakeholders. This includes identifying the ultimate goal of integrating generative AI into your content marketing strategy and outlining the steps needed to achieve it. By defining the right use cases and organising the necessary processes, people, and budget, you can ensure a smoother implementation.

illustration of choosing the right option

Choose the right technology

Selecting the appropriate technology is imperative when considering which AI content creation tools to invest in. It is essential to choose a solution that not only meets your current needs but also has the capacity to evolve and mature over time. Look for platforms or tools that offer scalability, flexibility, and continuous updates to stay ahead in the rapidly evolving AI landscape.

illustration of a quality check

Scale up with quality control

To effectively leverage generative AI, it is crucial to utilise a model that can scale up to handle thousands of products while maintaining quality control. By doing so, you can ensure that the generated content meets your brand’s standards and delivers value to your audience. Seek models that enable you to provide quality data, detailed prompts, clear expectations and output templates, and comprehensive briefings to achieve desired outcomes.

Infographic on how to scale content effectively with generative AI

Implement verification and human oversight

While generative AI can significantly automate content creation, it is essential to establish a process for verifying information and editing content with human oversight. Human intervention can help maintain brand safety and integrity, ensuring that the generated content aligns with your brand guidelines and values. By combining the power of AI with human expertise, you can strike the right balance between automation and quality control.

Overall, AI-powered content marketing, when implemented with careful planning and human oversight, can provide brands with a competitive edge. With the right AI content creation tools, you can revolutionise the way you create and deliver content.

By following the key measures suggested by experts, such as defining clear goals, choosing the right technology, scaling up with quality control, and incorporating human oversight, you can unlock the full potential of generative AI in your content marketing efforts. Embrace this transformative technology and propel your brand towards success in the digital age.

If you would like to learn more about how this emerging technology is impacting the world of content marketing, check out our latest report “How to navigate the generative AI revolution”.

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