25 B2B content creators you should follow on LinkedIn to stay ahead
Despite what some of you may think, LinkedIn isn’t just a place for corporate updates and humblebrags. It's basically the marketer’s playground.
It’s one of the few platforms where you can share your work, flex your expertise, and casually connect with industry pros without it feeling weird. Whether you’re looking to build a personal brand, test out ideas, or just stay in the loop with trends, it’s all happening there.
But let’s be honest, finding creators that post regular, relevant, and unique content can feel like searching for a needle in a haystack (or, in LinkedIn terms, a relevant post in a sea of generic updates).
Not to worry, that’s where this list comes in. We’ve rounded up the top 25 B2B content creators who bring the goods—practical advice, bold ideas, and definitely some marketing humour.
So, grab your favourite beverage, prepare to flex that follow button, and get ready to expand your content marketing knowledge.
Let's get into it.
In no particular order, these are the people to follow on LinkedIn if you want to stay ahead of the B2B content marketing curve:
- Ann Handley
- Joe Pulizzi
- Sara Stella Lattanzio
- Pam Moore
- Samantha McKenna
- Ross Simmonds
- Erin Balsa
- Diane Wiredu
- Melanie Deziel
- Jay Baer
- Victoria Sweeney
- Sophie Miller
- Marcus Sheridan
- Jay Acunzo
- Kristina Halvorson
- Michael Brenner
- Chima Mmeje
- Brian Honigman
- Heidi cohen
- Ann Smarty
- Brittany Berger
- Erika Heald
- Henneke Duistermaat
- Joanna Wiebe
- Stephan Spencer
Ann Handley
About Chief Content Creator @ MarketingProfs
Focuses on Content marketing and customer-centric strategies.
Why you should follow Ann Ann (aka the world’s first Chief Content Officer) is a speaker, author, and member of the LinkedIn Influencer program. She’s a Wall Street Journal best-selling author and a leading voice in business writing and content marketing. Inspiration guaranteed.
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Joe Pulizzi
About Founder of multiple startups, including The Tilt (a content creator newsletter) and CEX (a content entrepreneur event), and is the bestselling author of seven books.
Focuses on Content marketing and business growth strategies.
Why you should follow Joe Joe's been a big name in content marketing for a while—he’s the one who first used the term back in 2001. He went on to start the Content Marketing Institute and the Content Marketing World event. These days, he’s hosting two weekly podcasts, sharing plenty of clips from them, and has a solid 246,370 followers on LinkedIn.
Sara Stella Lattanzio
About Head of Marketing @ Stryber
Focuses on B2B marketing leadership and strategy.
Why you should follow Sara She’s spent over a decade in B2B marketing, working with big names like Tesla and top IT service providers in Switzerland, before diving into the adTech startup world. Along the way, she became a LinkedIn Top Voice and one of Switzerland's top 20 LinkedIn influencers.
Pam Moore
About CEO & Founder @ MarketingNutz
Focuses on Digital marketing and social media strategy.
Why you should follow Pam Pam is a self-proclaimed ‘geek’ and claims she is a mix of 50% creative, 50% geek, and 100% social nut, all about helping brands stand out with purpose and human-focused marketing. Pam is a Digital Brand Physiologist, fractional CMO, and keynote speaker—and Forbes even ranked her #5 among social media influencers. Give her a follow, and prepare for your feed to be packed with plenty of inspirational content.
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Samantha McKenna
About Founder @ Samsales
Focuses on LinkedIn marketing and personal branding
Why you should follow Samantha Samantha’s one of those people with a bit of everything going on. She’s a philanthropist, investor, dog lover, die-hard competitor, writer, and queen of self-deprecating humour. But above all, she’s an actual sales guru who’s smashed almost every sales record out there. If you’re serious about staying ahead in LinkedIn branding and social selling, Samantha is someone you need to follow. Feel free thank us later.
Ross Simmonds
About Founder @ Foundation Marketing
Focuses on Content distribution and strategic marketing.
Why you should follow Ross This energetic Canadian is on a mission to bring the “marketing” back into “content marketing”. For Ross, it’s not just about making cool content—it’s about strategising, distributing, and optimising it. Plus, he’s a huge Reddit fan, too, and he always shares the insights you need. If you want to master content distribution and strategic marketing, Ross is your man.
Erin Balsa
About Founder of Bland to Bold
Focuses on Bold and creative content marketing.
Why you should follow Erin Erin’s the go-to for turning B2B SaaS content from boring to badass. If you’re looking for content marketing inspiration, her account is a must-follow. She grew her LinkedIn following to over 40k—without sending connection requests, which is no small feat. Want to grow your LinkedIn presence? Follow Erin!
Diane Wiredu
About Founder of Lion Words
Focuses on Messaging and positioning for B2B SaaS.
Why you should follow Diane Diana is a messaging expert and conversion copywriter who is all about the power of words. Mediocre messaging? Not when she’s around. If you, like us, are tired of all the jargon and buzzwords on LinkedIn and want fresh, authentic messaging and B2B SaaS positioning, Diane’s one you need to follow.
Melanie Deziel
About Co-founder & Chief Learning Officer @ The Creator Kitchen
Focuses on High-impact content frameworks and storytelling.
Why you should follow Melanie Melanie helps individuals, teams, and companies tap into their creativity—because that’s where real inspiration comes from. Whether through keynote speeches, corporate workshops, training, or consulting, she’s dedicated to weaving creativity into everything she does. Have a look at her profile, and you’ll find a skilled storyteller who truly understands how to cultivate growth through creativity.
Jay Baer
About Business growth and customer experience researcher, author, advisor, speaker
Focuses on Customer acquisition and retention through content.
Why you should follow Jay Jay isn’t just the world’s #2 tequila influencer, author of 7 best-selling business books, and founder of 5 multi-million dollar companies—he’s also one of the top LinkedIn creators to follow if you're looking for inspiration for your strategies. Whether you’re looking for customer experience, business growth, customer service, or marketing advice, Jay’s your guy.
Victoria Sweeney
About Head of Marketing & Operations @ Hotelchamp
Focuses on RevOps and innovative podcast marketing.
Why you should follow Victoria With her fluffy microphone and talent for adding humour to marketing, Victoria is definitely worth a follow. And if that’s not enough, she’s also a pro at sharing the good stuff: memes. The Super Fun Marketing Podcast is her passion project, where she shares her love for marketing and trends. This content creator lives and breathes marketing, and her LinkedIn posts are proof.
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Sophie Miller
About Director @ Pretty Little Marketer
Focuses on Community building and social media marketing.
Why you should follow Sophie Want to attract more followers and boost engagement on your socials? Sophie’s built an audience of over 600,000 using proven branding and content strategies. With topics like how to build a memorable personal brand or leverage emerging trends, Sophie’s insights will transform how you approach social. It’s no wonder we’re all hooked on both PLM and Sophie’s content. Join the party.
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Marcus Sheridan
About Keynote speaker, best-selling author, serial entrepreneur
Focuses on Educational content and trust-building strategies.
Why you should follow Marcus The New York Times calls him a “web marketing guru,” he’s the brains behind the best-selling book They Ask You Answer—which BookAuthority ranked as one of the top 5 marketing books ever. If you’re into trust-building sales and marketing strategies, Marcus is your guy.
Jay Acunzo
About Speaking & storytelling advisor
Focuses on Storytelling and audience engagement.
Why you should follow Jay Storytelling and audience engagement—name a better duo for content inspo. We’ll wait. Jay’s not just about getting you in front of your audience; he’s all about making them actually care. Simple as that. He’s a pro at writing a good story and loves sharing his tips. No wonder he’s got a fast-growing following of 19,452.
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Kristina Halvorson
About CEO @ Brain Traffic
Focuses on Content strategy and organisational alignment.
Why you should follow Kristina Kristina’s always on the hunt for fresh, diverse voices to share with the content design community—and we’re here for it. On her popular Content Strategy Podcast, she chats with both up-and-coming and seasoned pros in content strategy, design, UX, and technical communication. Working on your next content strategy? Make sure you follow Kristina.
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Michael Brenner
About VP @ Workday
Focuses on Content marketing and building thought leadership.
Why you should follow Michael “Attract people through stories they love.” That quote on Michael’s LinkedIn says it all. He’s all about marketing that connects, inspires, and actually drives growth—and his posts definitely reflect that. If you’re looking for easy-to-digest lessons on content marketing and thought leadership, you’ll love his posts.
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Chima Mmeje
About Content Marketer for Product-Led SaaS Companies
Focuses on Data-driven content strategies for SaaS.
Why you should follow Chima Chima’s got one serious talent: helping software and tech companies rank for their target keywords. This data-driven content strategist has been featured on big names like Hackernoon, Semrush, Search Engine Watch, and HubSpot. She keeps it real by also sharing personal stories about her physical and mental health struggles, making her feel like someone you actually know. Need inspiration for SEO content strategies? Follow Chima.
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Brian Honigman
About Founder @ Honig Media
Focuses on Integrated content marketing and strategy.
Why you should follow Brian Meet Brian—a marketing strategy consultant and adjunct professor at Kellogg and UFM. With 15 years of experience, he’s been helping organisations get real results with social media, content marketing, and digital strategies. Whether it’s through consulting, workshops, coaching, or teaching, Brian knows his stuff. Need some solid tips on content marketing and social media? He’s the guy to follow if you’re ready to level up your career.
Heidi Cohen
About CMO @ Actionable Marketing Guide
Focuses on Strategic content creation and audience insights.
Why you should follow Heidi Heidi kicked off her career at a local NYC newspaper when she was just 18, learning the ins and outs of media from the ground up. Fast-forward and she’s helped heavy hitters like The New York Times drive business results. Her expertise? Everything from omnichannel and digital marketing to voice, content, social media, and direct marketing. Need fresh ideas to grow your business? Follow Heidi—you’ll walk away with at least five new ones.
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Ann Smarty
About Co-Founder @ Smarty Marketing
Focus on SEO and content innovation.
Why you should follow Ann You’ve probably heard of Ann. She’s pretty well-known in the online community for her SEO skills. But that’s not all—she’s also awesome at creating compelling content, building communities, and turning insights into real results. Want to stay ahead of the game with the latest SEO trends and updates? Give Ann a follow.
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Brittany Berger
About Founder @ Workbrighter.co
Focuses on Content repurposing and sustainable strategies.
Why you should follow Brittany: What do DJs and content marketing have in common? I don’t know, but Brittany’s got the answer. She’s all about remixing content and helps marketers, creators, and entrepreneurs breathe new life into old content to attract fresh customers. Brittany lives by the ‘less is more’ mindset and shares tips on tackling productivity in a whole new way.
Erika Heald
About B2B Content Marketing Consultant @ Erika Heald Marketing Consulting
Focuses on Content marketing and storytelling.
Why you should follow Erika Erika helps companies create content strategies that really drive growth with content that’s compelling, shareable, and targeted. She’s got a lot of specialities, like content marketing, executive thought leadership, coaching, ghostwriting, social media, editorial calendars, topic research, and workflow management—and that’s just the start. Want some solid thought leadership inspo? Erika’s the one to follow.
Henneke Duistermaat
About Founder @ Enchanting Marketing
Focuses on Content creation for small businesses.
Why you should follow Henneke Does writing ever feel hard? You’re not alone—Henneke felt the same way once. Her main lesson? Writing isn’t magic. It’s all about learning to express your ideas. And that’s exactly what she teaches in her writing courses. Her students rate her 4.97 out of 5 stars, and there's a good reason. Want to step up your writing and connect with your audience? Henneke’s the one to follow on LinkedIn. If you’re not into the tips, follow her for the awesome visuals in her posts.
Joanna Wiebe
About Founder @ Copyhackers
Focuses on Conversion-focused copywriting and storytelling.
Why you should follow Joanna You’ve probably heard of conversion copywriting—Joanna actually invented it. This Canadian is all about copywriting and storytelling. It's not surprising she loves teaching others about it. 70,000 people have already let her coach their copy to a whole new standard. Join her 26,978 followers on LinkedIn and get ready for tips that’ll grow your conversion rates.
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Stephan Spencer
About SEO expert, author & speaker
Focuses on Organic traffic growth and innovative SEO strategies.
Why you should follow Stephan Frustrated with your website's SEO performance? Losing ground to your competition? As a top SEO consultant and bestselling author, Stephan knows exactly what kind of game plan you need. With over two decades of experience, this SEO expert shares the knowledge that actually matters in his free webinars.
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Final thoughts
Following the right B2B content creators is a great shortcut to staying ahead, their insights can help improve your marketing activities, spark some new ideas, and hopefully inspire you.
Whether it’s levelling up your SEO strategy, creating more thought leadership content, or simply finding daily inspiration, these experts have you covered.
Oh, and if you're into content marketing content without the fluff, let's connect on LinkedIn.
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