The best 11 content creation platforms of 2025
Expanding into new markets can put huge pressure on marketing teams. Content-led campaigns take time to ideate, develop and execute, and you may not have enough capacity in your in-house team to keep up.
Plus, as you grow, you’ll have the added challenge of translating and localising content for different markets without compromising quality.
That's where content creation platforms come in. They give you access to the creative experts you need exactly when you need them.
Below, we've listed the top 11 content creation platforms for 2025:
- Contentoo
- Smartling
- Clearvoice
- Writeraccess
- Typetone
- Contently
- Fyrfeed
- Verblio
- Peppercontent
- Scripted
- Greatcontent
Before diving into each of these tools, you first need to understand what a content creation platform is.
What is a content creation platform?
A content creation platform is an online or software tool where your Marketing team can easily create, manage, review, and publish content in one collaborative place.
Some content creation platforms now also offer access to a talent network of vetted freelancers, helping companies connect with creators worldwide. These freelancers are experts in creating and localising content in various formats, from video scripts to case studies to social posts.
This makes it faster and easier to find and manage multiple freelancers and creative projects from start to finish on one platform.
But with so many options, finding the best one for your needs can be tricky! In this article, we explore the top 11 content creation platforms for B2B companies for 2025. We’ll break down the pros and cons of each and highlight their key features.
Quick note: this list is in no particular order. If you think we missed a great platform, let us know!
The top 11 content creation platforms
1. Contentoo
We’re kicking off the list with Contentoo – hey, that’s us, by the way! Our platform connects you with 2,000+ freelance creators to produce high-quality content while we handle everything else.
From keeping projects on track to ensuring everything stays on brand, our team takes care of the details. No more time-consuming management of multiple freelancer contracts, as everything from briefing to invoicing is in one place — so you can focus on growing your business without the hassle.
Another reason our clients love Contentoo is that we offer a wide range of content solutions. Whether you need thought leadership content, translation and localisation of existing content, SEO content that actually works, or industry-specific content that attracts new leads, we've got you covered.
We recently helped Mollie (a fast-growing fintech company) increase its volume of localised content from a handful of pieces per month to over 50, enhancing its SEO performance and keeping its brand voice consistent.
Unlike other platforms, you’re not limited to text-only content—we connect you with freelancers who can develop videos and design new graphics, too.
All our freelancers undergo a thorough selection process before joining our talent pool, so you can always rely on them for top-quality, expert content whenever you need it. With Contentoo, you can publish content for new markets faster with a team of trusted, native freelancers.
Contentoo’s content creation platform highlights:
- Access to over 2,000 vetted writers, designers, and translators, with 95% receiving five-star reviews
- Simplified, managed content creation process
- Consistently high-quality, expert content created by a team of trusted, native freelancers
- Cost-effective workflows that scale easily across teams and countries
- Human-generated, localised content that resonates with local audiences
- High volume of new content without compromising quality
2. Smartling
Smartling is an AI-powered content creation platform that helps you translate and localise content and optimise for SEO. They estimate cost savings of 70% compared to a human translator and deliver the content significantly faster.
The platform lets you translate your content quickly and accurately with visual context and quality checks. It includes some automated content workflows and custom reporting to track and optimise performance.
Many companies use Smartling to translate and localise content in any language or platform. However, as Smartling is primarily an AI-powered translator, it may lack that personal touch unless you opt for their additional human translation services.
Pros:
- AI-powered, reducing 90% of manual effort
- Automated content ingestion with flexible workflows and custom reporting
- Integrations with essential business apps like Adobe, Zendesk, and Figma
Cons:
- Automated SEO may lack accuracy
- Lacks personal touch unless you opt for pricier human translation services
3. ClearVoice
ClearVoice is a full-service content creation platform that simplifies the content production process for mid-market and enterprise brands. Whether you need access to vetted creators or a fully managed content team, they’ve got you covered.
Clearvoice uses AI to speed up the process, which is great for efficiency. But, the downside is that AI-generated content can lack the human touch and editorial quality you get from a skilled editor.
Pros:
- Full-service content creation with a hybrid AI/human touch approach
- Specialised in mid-market and enterprise brands
- Instant payment to writers with just one click
Cons:
- AI-generated content may lack human editorial quality
- Not suited to smaller companies
4. WriterAccess
Another full-service content creation platform on this list is WriterAccess. They help you hire freelancers, and their membership also gives you access to a full range of content marketing training, guides, certification programs, and resources.
What’s nice about WriterAccess is its large talent marketplace, which includes writers, editors, translators, and designers. Unfortunately, however, it lacks targeted content vetting, so the quality isn’t always guaranteed. Also, you need to be on the Enterprise plan if you want access to an account manager to help you out.
Pros:
- Comprehensive content and translation services
- Multiple membership packages, including options for platform integrations
- The enterprise plan includes a dedicated account manager who handles freelancer management
Cons:
- Freelancers not vetted, risk of low quality or unreliable work
- The basic plan does not give access to non-writer freelancers or integrations
5. Typetone
Typetone helps you work smarter and grow your business with AI. They've personalised their AI and named it Sarah, so you can think of her as an AI employee, making the platform feel more human.
Sarah specialises in content marketing, covering everything from content planning and creation to publication. However, the downside is that AI employees aren’t subject-matter experts, which means this platform can lack specialised content quality and lacks a human touch.
Pros:
- Content and translation services for growing businesses
- AI employees are available 24/7
- Ability to create content in under 6 minutes, 92% cheaper than a freelancer or agency
Cons:
- Human checks of all AI employee’s work will be needed
- Lacks specialised content quality
- Onboarding AI employee may take a while
6. Contently
Contently seeks to eliminate the chaos of content marketing with its content creation platform, services, and global creative marketplace. Their platform supports you in aligning, scaling, and optimising for content marketing success.
Unlike other platforms on this list, Contently focuses on creating influencer content. However, they lack expertise in building comprehensive content strategies.
Pros:
- Specialised creator-focused platform for influencer marketing
- Average 40% audience growth in the first 6 months
- Access to over 165,000 writers, filmmakers, designers, and editors
Cons:
- Lacks expertise in content strategy
- All of the options may be overwhelming for smaller companies
7. Fyrfeed
Fyrfeed is a German content creation platform that aims to make scaling content creation quick and easy. They focus on B2B companies looking to generate new leads, build a strong brand, and expand their marketing efforts efficiently.
Sounds too good to be true? Maybe. Because honestly, Fyrefeed lacks some of the deep marketing insights you'd get from other platforms on this list. It’s definitely more suited for smaller companies that don’t need localised content and are looking for an alternative to hiring in-house content marketers.
Pros:
- Specialised in content marketing with a strong focus on audience engagement
- Experience working with over 650 B2B clients
- AI that learns and adapts to subtle adjustments in tone and depth
Cons:
- Lacks in-depth marketing insight
- Limited access to subject-matter experts, especially for non-local markets
8. Verblio
Verblio is an American content creation platform that focuses on helping in-house marketers create rank-worthy content. It mixes human input from its expert writers with AI to develop high volumes of publish-ready content.
However, if you’re looking for help with content strategy and ideas, Verblio might not be the best choice. It is designed to be an extension of your marketing team rather than a replacement, so you might want to consider another platform if you need help with strategy and creative ideas.
Pros:
- Execution-focused content partner, not an agency alternative
- 15 years of experience and over 1 million posts created
- Works effortlessly with your current tech stack
Cons:
- Lacks content marketing expertise, so only suited to companies with in-house expertise
- Unless you’re a huge enterprise, the cost could vary significantly month by month
9. Peppercontent
Peppercontent is a content creation platform that offers a wide range of content services, including AI content creation, localisation, SEO, talent marketplace, video marketing, and white papers. They believe in a future where humans and AI work together to create content.
They see themselves as an AI co-pilot for enterprise marketers looking to drive growth through great content. With their powerful tech and on-demand creative network, they're set to produce stories for multiple markets.
However, as we all know, relying too much on AI can make creating personalised, high-quality content tough. So, it's something to keep in mind when working with Peppercontent.
Pros:
- Options for hybrid AI and human-powered content creation
- Specialised in SEO
- Ability to create local content for different countries
Cons:
- Over-reliance on AI lacks personalised quality content
10. Scripted
Scripted is another big player in AI-powered content creation. From blog posts and copywriting to content marketing strategies, e-books, and even a talent marketplace, they’ve got it all in one platform.
But there’s a catch when a platform tries to do everything: it often lacks the deep expertise needed for niche content. To create truly high-quality, specialised content, you need to dig deep—like really deep. And broad AI content just doesn’t go that far.
Pros:
- Suited to marketing agencies and media publishers
- Real-time insights for performance tracking and improvement
Cons:
- Lacks expert insights, especially for niche topics or industries
11. Greatcontent
Greatcontent is a full-service platform for content creation, offering everything from brainstorming ideas to delivering the final copy. They handle writing, translation, and more with a team of over 10,000 creators.
While their network is impressive, their approach to localisation is quite broad and doesn’t really focus on niche content. So, if that’s something you need, keep this in mind!
Pros:
- Full-service content creation, from brainstorming to ready-to-publish content
- Access to 10,000+ creators
- Creation or translation of content into 30 languages and dialects
Cons:
- Limited expertise in localising niche topics or industries
How to pick the best content creation platform for your organisation?
When picking a content creation platform, a good place to start is by considering your team's goals and your current challenges.
Let’s say you’re short on time or resources. Then, you want to find platforms that help automate your processes or roll out your content across new markets. Look out for features like collaborative editing, real-time feedback, app integrations, and easy file sharing, which can make a big difference.
But don’t forget to double-check that the platform will work with your existing tech stack!
If you, for example, want to create new high-quality, thought-leadership content in your niche to boost your authority, go for a platform with access to a range of pre-vetted subject-matter experts.
This way, you can easily hire extra support as you grow.
Also, it’s always a good idea to check whether the platform offers content management processes and version control.
Bonus points if the platform allows end-to-end freelancer or expert talent management, so you don’t have to worry about the hassle of contracts, invoices, etc., in separate systems. Try to find something that lets you do it all in one place.
Contentoo: the top platform for scaling content production
If you’re looking for a platform that satisfies all your needs, Contentoo might be the answer.
Whether it’s developing impactful content strategies, publishing well-researched SEO content that drives leads, localising and translating content, or anything else content-related...we’ve got you covered.
We’ll match you with pre-vetted content freelancers who are not only native speakers but also real subject-matter experts for your industry. Plus, you won’t have to deal with freelancer management—we'll handle all that hassle.
Content creation doesn't have to be a bottleneck. Let’s chat about how Contentoo can help smoothen your content creation process.
.webp)
