5 best Contently alternatives for scaling content marketing
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Contently is a popular platform for teams looking to grow their content marketing efforts thanks to its marketplace of writers, journalists, videographers, illustrators, and designers. However, it’s not the right fit for everyone.
If you've felt like Contently wasn't quite meeting all your needs, you're not alone. Many teams cite challenges like high costs, limited localisation options, or the lack of robust support for building in-depth content strategies as reasons to explore other options.
In this article, we'll compare five top Contently alternatives, highlighting their pros, cons, and key features to help you determine which content creation platform best suits your specific needs. Let’s jump right into it.
Why consider alternatives to Contently?
While Contently offers a suite of tools to help companies expand their content production, it doesn’t provide deep expertise in content strategy. This can leave teams, especially smaller ones, feeling overwhelmed by the sheer number of features without clear guidance on how to get the most out of them. Additionally, Contently's limited localisation capabilities can hinder companies operating in multiple markets.
So, what should you look for in a Contently alternative? Ideally, the platform should offer scalability, growing with your needs as your content strategy evolves. If you need to create content for different markets, look for a platform that has proficiency in adapting content for specific regions.
Finally, the best content creation platforms are a centralised hub for end-to-end project management. This means having one place where you can manage all your content projects — from sending out creative briefs and managing revisions to providing feedback and tracking progress.
Five best Contently alternatives
1. Contentoo
First on our list is Contentoo — yes, that’s us! Our platform connects you with 2,000+ freelance creators to produce high-quality content while we handle everything else. Whether you need thought leadership content, translation and localisation of existing content, SEO content that increases organic traffic, or industry-specific content that attracts new leads, Contentoo is the content creation platform for you.
Key features
- Access to over 2,000 vetted writers, designers, and translators, with 95% receiving five-star reviews
- Human-generated, localised content that resonates with local audiences
- Cost-effective workflows that scale easily across teams and countries
- Connect with freelancers to create not just text but also videos and graphics
- An end-to-end project management platform where you manage all aspects of the content creation process in one place
Pros
- As everything from briefing to invoicing is centralised, companies can save time when working with multiple freelancers or on multiple projects
- You benefit from a selection of highly vetted freelancers who create consistently high-quality, expert content
- Thanks to our large pool of freelancers, you can easily increase your content marketing efforts
- Our native-speaking experts help you create high-performing localised content
Cons
- While Contentoo offers a vast network of over 2,000 freelancers, the platform's focus on premium, highly vetted talent means it may not be the best fit for businesses seeking low-cost content solutions.
Best for businesses that want a simple way to manage content marketing, from planning and creating content to tailoring it for different markets. Contentoo is an excellent choice for teams looking to grow their content output while keeping the quality high and their brand voice consistent.
Whether expanding into new regions or needing a reliable way to handle more content without overloading your team, Contentoo brings everything together in one place to make the process smoother.
Read also: The 6 things to consider before choosing a content creation platform
2. ClearVoice
ClearVoice is a content platform that helps simplify the production process for mid-market and enterprise brands. Depending on your needs, ClearVoice could be an option as it offers access to vetted creators or a fully managed content team.
Key features
- Blog and website content, plus design and video
- Generative AI content solutions
- Track campaigns and production from the dashboard
- Manage brand profiles, personas, and editorial guidelines
- Directly publish to your content management systems
Pros
- Full-service content creation with a hybrid AI/human touch approach
- Specialised in mid-market and enterprise brands
- Instant payment to writers with just one click
Cons
- AI-generated content can lack human editorial quality
- Not suited to smaller companies
- High monthly costs for more advanced plans
Best for brands who need regular content for marketing channels, have in-house content team gaps, and have an established content budget.
3. Verblio
Verblio is an American content creation platform that focuses on helping in-house marketers create content. It mixes human input from its writers with AI to develop high volumes of publish-ready content.
Key features
- Choose between AI and human content or 100% human content
- U.S.-based writers and editors
- Writers use proprietary AI tools developed in-house
- WordPress and HubSpot integrations
Pros
- Execution-focused content partner, not an agency alternative
- 15 years of experience and over 1 million posts created
- Most customers get their first piece of content to review within 48-72 hours
- No platform fees
Cons
- AI-generated content can lack human editorial quality
- Lacks content marketing expertise, so suited to companies with in-house expertise
- Unless you’re a huge enterprise, the cost could vary significantly
Best for agencies scaling content production for multiple clients or SMBs with extensive content needs (such as large-scale SEO projects) but limited in-house resources.
4. WriterAccess
WriterAccess is another full-service content creation platform where you can hire top writers, editors, and designers. You can also get access to a full range of content marketing training, guides, certification programmes, and resources to improve your content strategy.
Key features
- Freelancer star ratings for pricing based on performance and customer reviews
- AI-powered search functionality to match companies with writers based on text style analysis
- Integrations with tools like BuzzSumo, Grepwords, SurferSEO, SpyFu, and stock image libraries
- Workflow tools to create briefs, buyer personas, and customer journeys
Pros
- Comprehensive content and translation services
- Multiple membership packages, including options for platform integrations
- The enterprise plan includes a dedicated account manager who handles freelancer management
- Tiered pricing plans make it accessible for businesses with varying budgets
Cons
- Broad talent marketplace; lacks targeted content vetting
- The basic plan does not give access to non-writer freelancers, translators, or integrations
Best for SMBs and large enterprises looking to quickly ramp up content creation and upskill their teams with content marketing workshops and certifications.
5. Pepper Content
Pepper Content is a content creation platform that offers a wide range of content services, including AI content creation, localisation, SEO, talent marketplace, video marketing, and white papers.
Key features
- Generative AI and SEO writing assistants
- Automated content audit workflow that checks for grammar, plagiarism, word count, and readability level
- Integrations with different content management systems and Google Analytics
- Content brief builder
- Content Idea Lab helps you discover unique and high-performing content ideas
Pros
- Options for hybrid AI and human-powered content creation
- Specialised in SEO
- Ability to create local content for different countries
Cons
- Over-reliance on AI lacks personalised quality content
- Not suitable for smaller companies
Best for fast-growing and enterprise companies seeking a managed content solution covering everything from content strategy, creation, distribution, and analysis.
Discover: 10 projects to outsource this quarter
Contentoo: the best Contently alternative for scaling content production
If you’re searching for a platform that ticks all the boxes, Contentoo might be the answer.
Our platform offers complete project management, from briefing to delivery, so you can easily track progress and collaborate in real time.
All our freelancers undergo a thorough selection process before joining our talent pool, so you can always rely on them for top-quality, expert content whenever you need it. We’ll match you with pre-vetted content freelancers who are not only native speakers but also real subject-matter experts for your industry.
Looking to expand into new markets? We’ve got you covered. Our localisation experts ensure your content is accurate, contextually relevant, and engaging — helping your brand build meaningful connections with local audiences.
With Contentoo, you can publish content for new markets faster with a team of trusted, native freelancers.
But don’t take our word for it.
Mollie, a fast-growing fintech company, increased its volume of localised content from a handful of pieces per month to over 50, enhancing its SEO performance and keeping its brand voice consistent. Read the full story here.
Remember, content creation doesn't have to be a bottleneck. Let’s chat about how Contentoo can help you achieve your content marketing goals.
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