Why businesses should work with freelance content creators

18 August 2023
9 minutes

In short

Content creation is a fundamental part of any successful business, yet many companies struggle to keep up with the demands of content marketing internally.

There are many benefits that come with outsourcing content creation, such as scalability, cost savings and quality. Working with freelance content creators is an effective way to quickly scale up or down depending on your needs, while avoiding the costs associated with full-time employees. To enjoy these benefits, however, you must develop a content strategy that enables you to collaborate and communicate directly with your freelancers.

In this article, we’ll explore why businesses should work with freelance content creators and the benefits they can bring. We’ll also look at the challenges of outsourcing and how to overcome them, as well as what you should consider before hiring a content creator. Finally, we’ll provide some tips on how to find the right freelance content creator for your business.

Serious male freelance content creators

What is a freelance content creator?

Let’s start with the basics, a freelance content creator is a self-employed individual who produces various types of content for businesses and companies on a project-by-project basis.

They can specialise in any number of areas, from copywriting and SEO writing to blogging and social media content creation. Freelance writers have the advantage of flexible working where they can collaborate with different businesses, companies and individuals to fulfil specific content needs.

Depending on the size of the project or requirement, they may be hired for one-off projects or as ongoing contributors.

Freelancers typically bring years of experience in various forms of writing, which allows them to produce high-quality work quickly while also offering fresh perspectives for companies. Furthermore, due to their freedom to choose projects, freelance content creators are known for having a more profound understanding of different industry trends.

Types of freelance content creators

Freelance content creators come in many forms:

  • Copywriters: These individuals focus on blog posts as well as copy for advertising, marketing materials, email campaigns and sales pages.
  • SEO writers: They write content that has been optimised for search engines, including important keywords to increase the visibility of the websites and blogs.
  • Content Editors/Proofreaders: They ensure the accuracy of all written work by checking grammar, punctuation, spelling and syntax.
  • Graphic Designers: They specialise in creating visual content which includes logos, visual graphics, website designs, illustrations and infographics.
  • Technical Writers: They specialise in producing documentation and instructional content such as manuals, guides and tutorials.
  • Videographers: They work to produce video content, productions and edit videos for different projects.

All of these roles require specialised skills which can be used to create an effective content marketing strategy for any business.

Benefits of working with freelance content creators

Freelance content creators offer a range of benefits to businesses looking for an efficient and cost-effective way to create high-quality content. Some key advantages include:

One of the most significant advantages is scalability. With freelancers, companies can quickly scale up or down depending on their needs without having to commit to full-time employees. Outsourcing also helps keep costs low as companies only need to pay for the services they require, rather than salaries and other associated expenses.

In addition, direct contact between companies and freelance writers ensures that the content created matches their desired output. Freelancers are able to provide a fresh perspective on projects due to their expertise in various forms of writing as well as their knowledge of trends across different industries.

Freelance content creators can also be responsive and reliable, especially for urgent projects which need to be completed by a specific deadline.

Freelance content writers are often more flexible than in-house teams when it comes to meeting deadlines or adapting to changing requirements, while their fees are typically lower than those of equivalent salaried staff. Companies also benefit from reduced overheads as they don’t have to worry about providing infrastructure such as computers or office space, nor do they need to pay employer taxes or other associated costs.

Finally, working with freelance content creators helps guarantee higher levels of quality due to a rigorous selection process that includes reviews from past employers and subject matter experts. This allows companies to access the most reliable content creators without having any existing relationships.

Infographic about how freelance content creators give benefits in content marketing

Freelance content creators – scalability and cost-effectiveness

Suppose your company has just expanded into a new market. Or you are gearing up for a new product launch, a rebranding, or for a peak holiday sales period. In these (and many others like them), you will need to quickly increase your content output – as well as your content budget. Once you have the necessary content, both demand and your budget will decrease.

Relying solely on in-house content creators will not make you agile enough to quickly scale up and down. You have whom you’ve hired, and that’s it. Working with freelance copywriters and content creators, however, enables you to meet the demand for a short-term increase in content output. Ready to scale down? No worries – assign less projects and you’re good to go.

In this way, scalability is directly linked to cost-effectiveness. With freelancers, you’ll avoid the costs associated with full-time employees – recruitment, training, insurance, and payroll among them – while still producing the amount of content you need when you need it.

Freelance content creators & content quality

High-quality content is essential for successful marketing and branding efforts. It not only helps to boost search engine rankings but also enhances the perception of your brand in the eyes of potential customers.

Freelancer or not, a professional copywriter or content creator will almost always deliver a high-quality product. But as a manager, the ability to pick and choose the person who is right for the job every time a new project arises is invaluable. Working with a team of freelancers – and with a talent agency – enables you to do so.

Freelance writers have the expertise to create compelling content that resonates with your target audience, ensuring that the content reflects an in-depth understanding of the company’s needs and values. The ability to access experienced professionals with specialist knowledge makes freelance content creators an attractive option for businesses looking to produce high-quality work quickly and cost-effectively.

Experienced freelancers understand how important it is for companies to maintain their tone of voice across different social platforms, while also being able to adapt easily when requirements change or deadlines are due. For many businesses, outsourcing their content creation can be a great way to ensure quality output without breaking the bank — something which can make all the difference when trying to stand out in today’s competitive marketplace.

In addition, freelancers can also serve as a bridge between your company and your target audiences – able to skilfully communicate your message from an outsider’s point of view. Potentially picking up on details that someone too close to the source may have missed.

Freelance content creators as part of your content marketing strategy

It’s important not to think of outsourcing content creation as a means to an end, but rather an important part of a healthy content marketing strategy. By leveraging the expertise of freelance writers, companies can gain access to experienced professionals who specialise in creating compelling copy that resonates with target audiences and drives conversions.

When you outsource content creation, you free up precious time for you and your in-house team to focus on strategic topics. You’ll spend time looking at and planning for the bigger picture, rather than writing social media posts, email newsletters, blogs, or FAQ pages.

By using freelance content creators, marketing managers can discover and explore new roles within their organisations – roles less focused on the day-to-day and more on overall strategy. They can apply their expertise and experience to designing high-impact campaigns, while leaving the time-consuming content creation to professional freelance copywriters and content creators.

Freelance writers have the ability to craft unique pieces of content that stand out from competitors while still delivering intended messages effectively, which is key in today’s competitive marketplace. By incorporating freelance writers into your content marketing strategy, you will be able to maximise return on investment by producing high-quality output at a fraction of the price compared with full-time employees.

The challenges of working with freelance content creators – and how to overcome them

Navigating the outsourcing process can be a challenge for companies that are unfamiliar with the notion. In order to ensure successful results, understanding the client’s needs and establishing clear communication is essential. Companies should take the time to explain their requirements and objectives in detail, as well as offer realistic expectations and deadlines.

The concern that freelancers cannot quickly and fully embrace your company’s values is indeed legitimate – and one of the biggest challenges that companies face when deciding to outsource content. Freelancers, after all, often work remotely and juggle several clients. This can make it difficult for them to truly relate to your company and its values.

Contentoo understands the importance of this. We believe your freelancers should understand your company, brand, and mission. And we encourage direct contact between content creators and companies.

With this in mind, we assemble a qualified team of content creators for every company with which we work. These content creators are specialized, with direct knowledge of your industry – if not your company itself. We then organize a kick-off call with you and these freelancers, offering you a personal introduction with your freelance team.

We have found that freelancers are far more committed and engaged when they have this type of connection with their clients. Furthermore, we’ve also found that our clients can rest easy, assured that they are receiving content that is high quality, on target, and enriched with an in-depth understanding of your company.

Regardless of how you connect with freelancers, it is imperative that you have direct contact with them. Without it, it’s difficult to imagine how your freelancers will ever gain a true understanding of your company and its needs.

What you should consider before hiring a content creator

Hiring a freelance content creator requires careful consideration in order to ensure successful results. Companies should begin by researching potential candidates’ experience and portfolio, as well as exploring their writing style and expertise. It is also important to establish clear communication channels for collaboration, as well as confirm expectations of the final outcome in terms of quality and accuracy.

It is also critical to put quality control measures in place, so all content created meets desired standards and reflects the company values. When looking for a freelancer, companies should consider any specific skills or experience required for the role, such as SEO knowledge or other writing expertise. They should also review past work samples provided by potential candidates to ensure they have an accurate representation of what each person brings to the table before making a final decision on who will be hired for the job.

Companies must clarify any creative control rights before hiring a freelancer, ensuring full ownership over all content created. This will help protect against breaches of copyright law while still allowing the writer access to necessary resources for research purposes. Moreover, clear deadlines and timelines should be set from the start in order to keep the project on track.

A man with a green shirt and a laptop in his hand in front of a yellow wall

How to find the right freelance content creator for you

Finding the right freelance content creator for your business can be difficult, but with a thorough vetting process, it is possible to find the perfect match. Companies should begin by researching potential freelancers’ experience and skills in order to identify those who are best suited for their specific needs. As well, they should look at each writer’s portfolio and writing style which will help ensure that all written content meets the required standards of the company’s values.

Online platforms such as Contentoo provide access to qualified writers from around the world, making it easy to find someone with the right expertise for any project. Screening candidates through sample projects or interviews further helps companies narrow down their search and make sure they hire only experienced professionals who have an understanding of their vision.

Outsourcing content creation can be a great way to produce high-quality content at a fraction of the cost of hiring full-time employees. By leveraging the expertise of experienced freelance writers, businesses can benefit from scalability, cost savings and quality, with the ability to pick the right person for each job.

Lastly, It is also important to establish clear communication channels between parties in order to ensure successful collaboration on projects.


In conclusion, working with freelance content creators can be significantly beneficial for a company. Together, the factors of flexibility, cost-effectiveness, outsourcing and quick turnarounds will ensure that the content produced reflects business values.

By following these steps in our article, businesses can find the perfect freelance content creator for their needs and gain access to top talent without any extra costs involved.

With the right content creator on board, companies can take their content marketing strategy to the next level and stand out from competitors in today’s competitive marketplace. So, why not take the plunge and start outsourcing today?

Taking the next steps

Are you ready to move forward and begin developing a plan for outsourcing your content to a deep pool of freelance content creators, including copywriters, graphic designers, and translators? Contentoo is here for you.

Request a demo today to see how our platform can transform the way you produce content.

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