Whether it’s through increased scalability, cost savings, or quality, it is clear that outsourcing your content creation can deliver major benefits. To enjoy these benefits, however, you must develop a content strategy that enables you to collaborate and communicate directly with your freelancers.
In this article, we’ll look at how working with freelancers can help you efficiently and effectively bring your marketing strategy to life, focusing on several categories in which freelancers prove beneficial. Additionally, we’ll look at a challenge area for businesses that regularly work with freelancers – and how to successfully navigate it.
Scalability and cost-effectiveness
Suppose your company has just expanded into a new market. Or you are gearing up for a new product launch, a rebranding, or for a peak holiday sales period. In these (and many others like them), you will need to quickly increase your content output – as well as your content budget. Once you have the necessary content, both demand and your budget will decrease.
Relying solely on in-house content creators will not make you agile enough to quickly scale up and down. You have whom you’ve hired, and that’s it. Working with freelance copywriters and content creators, however, enables you to meet the demand for a short-term increase in content output. Ready to scale down? No worries – assign less projects and you’re good to go.
In this way, scalability is directly linked to cost-effectiveness. With freelancers, you’ll avoid the costs associated with full-time employees – recruitment, training, insurance, and payroll among them – while still producing the amount of content you need, when you need it.
Freelancer or not, a professional copywriter or content creator will always deliver a high-quality product. But as a manager, the ability to pick and choose the person who is right for the job every time a new project arises is invaluable. Working with a team of freelancers – and with a talent agency – enables you to do so.
Freelancers can also serve as a bridge between your company and your target audiences – able to skillfully communicate your message from an outsider’s point of view, potentially picking up on details that someone too close to the source may have missed.
It’s important not to think of outsourcing as a means to an end, but rather an important part of a healthy content marketing strategy.
When you outsource content creation, you free up precious time for you and your in-house team to focus on strategic topics. You’ll spend time looking at and planning for the bigger picture, rather than writing social media posts, email newsletters, blogs, or FAQ pages.
Using freelance content creators, marketing managers can discover and explore new roles within their organisations – roles less focused on the day-to-day and more on overall strategy. They can apply their expertise and experience to designing high-impact campaigns, while leaving the time-consuming content creation to professional freelance copywriters and content creators.
The outsourcing challenge – and how to overcome it
The concern that freelancers cannot quickly and fully embrace your company’s values is indeed legitimate – and one of the biggest challenges that companies face when deciding to outsource content. Freelancers, after all, often work remotely and juggle several clients. This can make it difficult for them to truly relate to your company and its values.
Contentoo understands the importance of this. We believe your freelancers should understand your company, brand, and mission. And we encourage direct contact between content creators and companies.
With this in mind, we assemble a qualified team of content creators for every company with which we work. These content creators are specialized, with direct knowledge of your industry – if not your company itself. We then organize a kick-off call with you and these freelancers, offering you a personal introduction with your freelance team.
We have found that freelancers are far more committed and engaged when they have this type of connection with their clients. We’ve also found that our clients can rest easy, assured that they are receiving content that is high quality, on target, and enriched with a deep understanding of your company.
Regardless of how you connect with freelancers, it is imperative that you have direct contact with them. Without it, it’s difficult to imagine how your freelancers will ever gain a true understanding of your company and its needs.
Taking the next steps
Are you ready to move forward and begin developing a plan for outsourcing your content to a deep pool of freelance content creators, including copywriters, graphic designers, and translators? Contentoo is here for you.
Request a demo today to see how our platform can transform the way you produce content.