Resonating globally: Dealfront’s localisation success

The challenges of engaging with multiple markets

As a fast-growing tech company operating globally, Dealfront was under pressure to create high-quality, localised content. Blog content, playbooks, case studies—every asset had to click with local audiences while meeting the company’s high standards.

"One of our biggest challenges was creating content that really hit the mark, both linguistically and culturally, in each target market," - Tamy Gunz, Marketing Communications Manager at Dealfront.

To reach their target groups, Dealfront’s team needed to communicate like true cultural insiders.

"We wanted our localised content not only to be linguistically correct but also to strike the right tone and structure," - Tamy Gunz.

This is especially important for a brand like Dealfront, which considers its online content a major factor in building trust and credibility.

Localisation was essential, but with a lean team balancing multiple priorities, it wasn’t always possible to give it the time and focus it required.

Dealfront had experimented with freelance support to bridge the gap, but the results were inconsistent. Following a major merger, the stakes for the company rose even higher.

With German and English as their primary languages and an ever-growing need for high-quality, localised content, Dealfront recognised they needed more than a temporary fix.

To stay ahead, they started searching for a partner that could deliver the high-quality content they needed without all the hassle. That’s when they decided to team up with Contentoo.

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Simple workflows and experienced localisation experts

Contentoo fully integrates into Dealfront’s team, transforming content creation and localisation processes into a fast, efficient system.

With direct access to Contentoo’s network of highly skilled freelancers, Dealfront consistently produces content that reflects the cultural nuances of each market while staying polished and on-brand.

"With Contentoo, you get a combination of a top-notch freelancer network, a really user-friendly platform, and excellent customer support. They give us the flexibility to work with experts who truly understand how to localise content rather than just translate it. The regular check-ins and proactive communication also show us that Contentoo understands our goals and needs."

The intuitive Contentoo platform allows Dealfront’s team to submit detailed briefs directly, specifying everything from tone and style to the target audience. This ensures freelancers deliver high-quality content tailored to the unique demands of each market.

"The platform itself is easy to use, and it’s great having all our projects in one place."

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Read also: How to build a scalable workflow for B2B

Outstanding content for each market

Partnering with Contentoo has transformed how Dealfront approaches content localisation, enabling the team to consistently produce engaging content for each market.

"Contentoo’s approach of adapting content rather than just translating it has made all the difference," - Tamy Gunz, Marketing Communications Manager.

This nuanced approach ensures that every piece of content feels authentic and market-specific.

Contentoo’s platform and freelancer network have also helped Dealfront simplify workflows and scale production.

"The platform makes coordination simpler and saves us a lot of time. Thanks to Contentoo, our team can now put in new requests on the platform whenever we need and get fresh content produced to meet our deadlines. Even with limited resources, we can hit our content goals and scale up."

As Dealfront and Contentoo continue to collaborate, the teamwork becomes faster and more efficient. With each project, there’s less follow-up or feedback required as the freelance specialists become more and more familiar with Dealfront’s preferences, tone of voice and strategy.

"Our in-house team and the freelancers get to know each other better with each project, and the tone of voice is more on point," - Tamy Gunz, Marketing Communications Manager.

Without Contentoo, the team wouldn’t have been able to complete 70 projects in this timeframe—many of which wouldn’t have been localised otherwise.

"Tailoring our content to local cultures has really helped it land better with our audiences."

With hassle-free workflows and culturally resonant content, Dealfront has established a strong foundation for ongoing growth across diverse markets.

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Building on a strong foundation

Dealfront’s journey shows how the right localisation strategy can be a powerful growth driver rather than just another task to check off. With Contentoo, the company has found a scalable way to create accurate, engaging content that connects with audiences globally. 

The team at Dealfront feels confident that their partnership with Contentoo can grow with them, thanks to its flexibility to handle changing volumes and priorities.

By combining smooth workflows, expert freelancers, and culturally resonant content, Dealfront is well-positioned to keep expanding its reach while maintaining the quality and relevance its audiences expect. With a solid system in place, the future is all about building on this success.