Mollie’s content localisation push across Europe
- Efficient workflows Saved time and resources for the internal team.
- Faster localisation turnaround times Enabled quicker campaign launches across multiple markets.
- High-quality localised content Improved SEO performance and brand consistency.
Mollie, a rapidly growing fintech company, provides payment solutions to over 130,000 businesses across Europe. As they expanded internationally, they needed a scalable way to localise content for new markets, including Germany, France, and the UK.
With a small in-house localisation team primarily focused on coordination rather than translation, managing content volume across multiple languages became a real challenge.
Making sure their messaging was consistent while keeping up with the growing demand required a reliable, flexible solution.
Enter Contentoo.
"Contentoo is absolutely a ‘need-to-have’ for Mollie. They’ve really enabled us to increase our content output at a time when our company is expanding into important new markets."
Mollie needed to expand its localisation capabilities to keep pace with international growth and ensure high-quality, consistent content across multiple European markets.
Localising content for rapid growth
As content demands grew, it became clear Mollie's internal team simply couldn’t handle the workload alone.
“We are slowly building an in-house localisation team, but it consists more of coordinators and not actual translators or localisers. And because there’s so much going on, and there will be even more to come, we rely on having a strong localisation partner like Contentoo.”
With our self-serve platform, Mollie could request content localisation at the click of a button, making the process faster and more efficient.
"Our Contentoo Editor-in-Chief knows exactly what we’re looking for, the communication is great, and it really streamlines the workflow and saves us lots of time."
A true localisation partner
Localisation turnaround times were cut from several weeks to just days, allowing Mollie to launch campaigns faster and boost their visibility in new markets. With Contentoo's support, Mollie increased the volume of localised content from a handful of pieces per month to over 50, enhancing their SEO performance and keeping their brand voice consistent.
Combining the content creation platform and first-class support have been essential to Mollie’s ability to scale their content localisation efforts during a period of rapid international growth.
“Contentoo delivers high-quality work for us—and the internal data proves it.”
By delivering high-quality, localised content across multiple languages, Contentoo has enabled Mollie to maintain a strong brand presence and meet the demands of new markets.
As Mollie expands, Contentoo stays key to its localisation strategy, helping it meet market demands.