How Visma overcame employer branding challenges with Contentoo
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- Increased engagement
Enhanced visibility and engagement with job candidates. - Unified brand voice
Maintained consistent employer branding across diverse companies within Visma. - Faster recruitment
Attracted qualified candidates quickly for hard-to-fill roles.
Visma is a global leader in business software solutions and is known for supporting digital transformation across industries.
- Writing
- Localisation
- Content marketing strategy
Visma, a global leader in business software solutions, faced the challenge of standing out in a competitive tech labour market. With 14,000+ employees across various markets, Visma needed a unified employer brand to attract top IT talent.
However, the diversity of its companies and a lack of dedicated marketing resources in some regions made it quite difficult to create a consistent, impactful message.
Recognising the need for a strategic solution, Visma turned to Contentoo to build a team of experts and create authentic, employee-focused content to strengthen its employer brand and engage potential candidates.
This allowed Visma to produce and share employee-centred stories that captured its unique culture and values, resonating with candidates across multiple regions.
With support from our network of expert freelancers, Visma quickly boosted engagement, increased web traffic, and attracted qualified candidates.
Visma needed to enhance its employer branding and attract IT talent in a competitive labour market, but it had limited in-house marketing resources.
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Overcoming employer branding challenges
Visma needed a way to give its employer branding a good boost and attract the right IT talent in a tight labour market. To do this, we focused on creating authentic, compelling content that highlighted Visma’s culture through employee stories, allowing Visma to reach candidates with messages that felt both engaging and genuine.
“Contentoo helps us put our employees in the spotlight and let their true stories shine."
This allowed Visma to maintain a consistent tone of voice across multiple markets and diverse companies, not an easy feat.
Extending employer branding campaigns
When Visma launched its first digital awareness campaign in the Netherlands, we provided strategic guidance and high-quality content that delivered outstanding results, attracting four qualified candidates for hard-to-fill roles within two weeks.
The campaign reached over 1 million people, achieving a click-through rate of 1.75%, with 80% of career page traffic coming from new users. The success of this campaign allowed Visma to apply these results in other regions while keeping its brand message consistent.
Today, the collaboration continues to drive Visma’s employer branding success, helping them grow their talent pool and strengthen their presence in a competitive market.
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