How Marley Spoon localised content for 8 markets
- Enhanced content management
Contentoo’s platform streamlined tracking and delivery, enabling smooth campaign execution. - 50% faster localisation
Marley Spoon halved project timelines, accelerating campaign launches across eight markets. - Consistent brand messaging
Freelancers ensured Marley Spoon’s premium and budget brands maintained their unique voices in all localised content.
Launched in Germany in 2014, meal kit delivery service Marley Spoon has rapidly grown into a household name in eight countries throughout the world. Today, the company employs over 1,800 people on three continents.
- Writing
- Localisation
- Re-writing
When Marley Spoon set out to bring its premium meal kits to global audiences, it knew that true success relied on capturing each market’s unique language and culture.
Operating in eight countries, Marley Spoon’s team initially handled localisation in-house, adapting content across Australia, the US, Germany, Austria, the Netherlands, Belgium, Sweden, and Denmark.
But this approach soon reached its limits. Localising internally meant delays of up to two weeks per campaign, stretching resources and slowing down launches.
The team at Marley Spoon needed a way to tailor messaging for their premium brand and budget-friendly counterpart, Dinnerly, without compromising speed or quality.
That’s where we came in.
Marley Spoon needed a faster, more scalable way to localise content that would preserve their brand’s unique voices and keep up with campaign schedules.
Achieving speed and consistency
“Contentoo’s platform helped us cut our localisation times in half, making it easier to manage campaigns and keep control over our content.”
Marley Spoon found the perfect balance of speed and consistency through our flexible localisation model. With the right talent adapting to both Marley Spoon and Dinnerly’s unique tones, content for each market felt authentic and on-brand.
A dependable localisation partner
The results were clear: localisation time dropped from two weeks to less than one, letting Marley Spoon launch campaigns faster and stay on schedule. Even when unexpected challenges popped up, our process adapted, ensuring smooth delivery.
"Contentoo has been a reliable partner for us. They help us deliver, no matter what."
The Contentoo platform and freelance team have become essential to Marley Spoon’s CRM and marketing operations, allowing them to localise content across eight markets while keeping the brand voice consistent.
Other departments within Marley Spoon have also taken notice and are beginning to work with Contentoo, broadening the partnership within the company’s marketing team.
Overall, this approach to localisation allowed the Marley Spoon team to maintain brand integrity and reach their global audience with impactful content every time.
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