How Webs boosted content production and quality with Contentoo
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- Time savings
Faster access to expert freelance writers, accelerating content creation. - Efficient content
Webs scaled production to meet growing client demand without overloading internal teams. - Improved content quality
Delivered industry-specific, high-quality content that resonated with B2B audiences.
Webs, a HubSpot partner, helps global businesses optimise their marketing and sales processes.
- Writing
- Localisation
- Professional services
- Re-writing
Webs, a HubSpot Consultancy Partner, needed to produce high-quality, industry-specific content to support the complex B2B products of its clients. As demand grew, their internal team struggled to keep up, particularly with the specialised content required for the IT and technical services sectors.
Finding freelance writers with the right expertise was time-consuming and challenging, as they needed talent who could deeply understand both the products and industries of their B2B clients.
That’s when Webs turned to Contentoo.
By accessing a network of specialised freelance writers, Webs could streamline its content production, save time, and improve content quality—all while delivering tailored content that aligned with its clients' goals.
Webs needed content that could speak to specific buyer personas for B2B clients, especially for IT and technical sectors, while scaling up their production.
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The challenge
With Contentoo , Webs gained access to expert writers who could quickly understand their clients' industries, creating high-quality content that resonated with target audiences.
“We were finding it hard to get writers who understood both our clients' products and their industries."
The platform made it easy for the Webs team to manage content projects, track progress, and maintain high standards across all content types.
Faster, more targeted content production
The partnership with Contentoo saved Webs significant time by providing quick access to skilled writers who could meet growing client demands without compromising on quality. Freelancers could work on multiple projects at once, delivering blogs, white papers, and e-books tailored to Webs clients’ needs.
“Contentoo saved us a lot of time. Now, we have writers who understand our clients and deliver high-quality content every time."
This collaboration has become essential to Webs' content strategy, allowing them to produce consistent, impactful content that supports client engagement and growth.
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