Customer Story

How Bloomreach engaged EMEA with localised content

Results
  • Faster time-to-market
    Quicker launch of localised campaigns.
  • 3x more leads
    Generated through localised content.
  • Higher engagement
    Increased email open rates and demo requests.
Allan Ménard
Head of Regional Marketing EMEA
About

Bloomreach personalises the e-commerce experience by connecting real-time customer and product data.

Located
United States
Company Size
Enterprise
Services
  • Localisation
  • Design
  • Writing

Bloomreach, a leader in e-commerce personalisation, connects real-time customer and product data to create tailored experiences for businesses. As they expanded rapidly across the EMEA region, the need for localised content became pretty urgent.

But, with each market having distinct languages, cultures, and preferences, Bloomreach needed a solution that could deliver culturally relevant, SEO-optimised content quickly.

However, their internal team simply couldn’t keep up with the volume, and managing localised content for multiple markets proved to be a big challenge.

Enter Contentoo.

By leveraging our network of native-speaking freelance experts, Bloomreach was able to get high-quality, localised content that resonated with audiences across various languages.

The collaboration allowed Bloomreach to generate more leads, improve engagement, and get those  campaigns launched faster—all without overwhelming their internal team.

The brief

Bloomreach needed a scalable solution to localise content quickly and accurately for multiple EMEA markets, ensuring cultural relevance and SEO optimisation.

Localising content for EMEA markets

With our platform, Bloomreach gained access to native-speaking freelancers who could deliver content tailored to local audiences, covering formats from blogs and white papers to SEO-driven website content.

“We needed high-quality, localised content fast—and Contentoo delivered exactly that.”

Our experts quickly adapted to Bloomreach’s brand voice and created content that felt authentic and engaging in each market, enabling Bloomreach to keep pace with its rapid expansion plans.

Contentoo helped us localise faster than we ever could have done in-house, and the results speak for themselves.

Allan Ménard
Head of Marketing EMEA

Faster time-to-market and improved engagement

The results were obvious: Bloomreach reduced localisation turnaround times from weeks to just days, driving a 3x increase in leads and higher engagement through email opens and demo requests.

“Contentoo made it easy to accelerate our localisation efforts, delivering high-quality, localised content across multiple regions.”

By partnering with Contentoo, Bloomreach was able to meet its localisation goals and successfully engage audiences across EMEA, setting a strong foundation for future growth.

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