How Sendcloud scaled content for global expansion
- First-page Google rankings
Achieved for key logistics search terms. - Content production up 50%
Increased content output without adding more staff. - Content creation time halvedCampaigns launched faster than ever.
Launched in Germany in 2014, meal kit delivery service Marley Spoon has rapidly grown into a household name in eight countries throughout the world. Today, the company employs over 1,800 people on three continents.
- Localisation services
- Copy editing services
- Professional services
- Writing services
- Re-writing services
Sendcloud, a leading shipping software provider, is focused on streamlining shipping processes for online retailers and fulfilment companies.
As they expanded into seven new markets, they faced a significant challenge: producing enough high-quality, localised content to support their rapid growth.
Managing this content in-house wasn’t sustainable, as the small internal team struggled to keep up with the demand for market-specific content.
Enter Contentoo.
By tapping into our network of specialised freelancers with expertise in logistics and e-commerce, Sendcloud was able to significantly boost its content production and improve SEO performance across multiple regions—all while maintaining its brand voice.
Sendcloud needed to scale content production for seven markets without increasing internal headcount or compromising content quality.
Keeping up with content demands
As Sendcloud expanded into markets like Germany, France, and Italy, creating enough localised content became essential to maintain a competitive edge.
With our flexible, quick-turnaround solutions, Sendcloud’s content output increased by 50%, and their SEO visibility improved significantly with first-page Google rankings for critical logistics-related keywords.
Thanks to our support, Sendcloud saw immediate results, with a 50% increase in content production and halved content creation times.
Maintaining a consistent brand voice across seven markets was vital, and we helped Sendcloud deliver high-quality, authentic content tailored to each region.
Speeding up production without sacrificing quality
As a trusted extension of their team, Contentoo enabled Sendcloud to stay focused on business growth while delivering a seamless experience for customers worldwide. Whether they were targeting customers in Germany, France, or Italy, the content stayed on-brand and relevant.
“Contentoo has been a game-changer for us. We can produce more content faster and still maintain the quality we’re known for.”
Thanks to Contentoo, Sendcloud significantly boosted content production, improved their SEO rankings, and launched campaigns faster—all while keeping their brand voice strong across seven markets.
With content creation under control, Sendcloud was able to focus on growing its business and providing great shipping experiences to its customers.
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