Customer Story

How Schouten & Nelissen became thought leaders in education

Results
  • Thought leadership boosted
    White papers and blogs positioned Schouten & Nelissen as industry leaders.
  • Faster content production
    Freelancers worked on multiple projects simultaneously, speeding up delivery.
  • Expanded content optionsLaid the groundwork for using videos, infographics, and other formats.

Martin Westerlaken
Marketing Manager
About

Schouten & Nelissen, a leading education provider in the Netherlands, focuses on personal development through tailored learning programs.

Located
Netherlands
Company Size
SME
Services
  • Writing
  • Re-writing
  • Localisation
  • Editing

Schouten & Nelissen is a renowned provider of personal development education in the Netherlands, with a reputation for delivering tailored learning programmes.

When they began a major rebranding to consolidate their educational services as Schouten & Nelissen University of Applied Sciences, they set an ambitious goal: to establish themselves as thought leaders in education and bring renewed energy to their brand.

This rebranding, which united two education divisions, required a comprehensive content strategy to build credibility, engage a professional audience, and reflect their new identity.

Schouten & Nelissen understood the critical role of high-quality, industry-relevant content in achieving this, but their internal resources were already at capacity.

Enter Contentoo.

The brief

Schouten & Nelissen needed high-quality, thematic content to support their rebranding and position them as thought leaders without overloading their internal teams.

Creating content faster across formats

Our network of skilled freelance writers gave Schouten & Nelissen access to expert, in-depth content on-demand that would position them as leaders in core areas like Leadership and Business Administration.

By partnering with Contentoo, Schouten & Nelissen quickly assembled a team of freelance writers who understood their new brand direction and audience. Our writers produced white papers, articles, and long-form content that tackled industry-specific topics with clarity and depth.

“We needed more than just marketing copy. Contentoo provided writers with the right expertise to produce content that professionals could understand and relate to.”

We’re really happy with the Contentoo freelancers. They learn quickly about our brand and the content we need.

Martin Westerlaken
Marketing Manager

A rebrand partner you can rely on

The partnership with Contentoo was an essential component in bringing Schouten & Nelissen’s rebranding to life. With freelancers working across multiple projects, they accelerated production, explored new formats like video and infographics, and strengthened their profile as industry leaders.

This collaboration has laid a solid foundation for Schouten & Nelissen’s future content strategy, helping them connect more effectively with their audience and secure their position at the forefront of personal development education.

Through their partnership with Contentoo, Schouten & Nelissen rebranded and established thought leadership in the education industry. Our platform upgraded their content creation process, allowing them to create high-quality content at scale and explore new formats to enhance their strategy.

Overall, the collaboration helped Schouten & Nelissen strengthen their brand presence and connect more effectively with their target audience.

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