How Schouten & Nelissen became thought leaders in education
- Thought leadership boosted
White papers and blogs positioned Schouten & Nelissen as industry leaders. - Faster content production
Freelancers worked on multiple projects simultaneously, speeding up delivery. - Expanded content optionsLaid the groundwork for using videos, infographics, and other formats.
Schouten & Nelissen, a leading education provider in the Netherlands, focuses on personal development through tailored learning programs.
- Writing
- Re-writing
- Localisation
- Editing
Schouten & Nelissen is a renowned provider of personal development education in the Netherlands, with a reputation for delivering tailored learning programmes.
When they began a major rebranding to consolidate their educational services as Schouten & Nelissen University of Applied Sciences, they set an ambitious goal: to establish themselves as thought leaders in education and bring renewed energy to their brand.
This rebranding, which united two education divisions, required a comprehensive content strategy to build credibility, engage a professional audience, and reflect their new identity.
Schouten & Nelissen understood the critical role of high-quality, industry-relevant content in achieving this, but their internal resources were already at capacity.
Enter Contentoo.
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Schouten & Nelissen needed high-quality, thematic content to support their rebranding and position them as thought leaders without overloading their internal teams.
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Creating content faster across formats
Our network of skilled freelance writers gave Schouten & Nelissen access to expert, in-depth content on-demand that would position them as leaders in core areas like Leadership and Business Administration.
By partnering with Contentoo, Schouten & Nelissen quickly assembled a team of freelance writers who understood their new brand direction and audience. Our writers produced white papers, articles, and long-form content that tackled industry-specific topics with clarity and depth.
“We needed more than just marketing copy. Contentoo provided writers with the right expertise to produce content that professionals could understand and relate to.”
A rebrand partner you can rely on
The partnership with Contentoo was an essential component in bringing Schouten & Nelissen’s rebranding to life. With freelancers working across multiple projects, they accelerated production, explored new formats like video and infographics, and strengthened their profile as industry leaders.
This collaboration has laid a solid foundation for Schouten & Nelissen’s future content strategy, helping them connect more effectively with their audience and secure their position at the forefront of personal development education.
Through their partnership with Contentoo, Schouten & Nelissen rebranded and established thought leadership in the education industry. Our platform upgraded their content creation process, allowing them to create high-quality content at scale and explore new formats to enhance their strategy.
Overall, the collaboration helped Schouten & Nelissen strengthen their brand presence and connect more effectively with their target audience.
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