About Arketyp
Based in London, United Kingdom, Arketyp assists B2B founders from various sectors and industries in crafting compelling narratives, formulating growth strategies, and securing the
investment and expertise necessary for seamless integration into the enterprise network.
This forward-thinking brand extends its support to enterprise leaders and corporate ventures, helping them connect with the dynamic digital startup ecosystem.
Achieving thought leadership
With Contentoo, Arketyp has delivered exceptional thought leadership to its niche audience, demonstrated its distinctiveness as a brand, and built credibility within its community.
The challenge of creating an effective newsletter
John White, Founder of Arketyp, was the initial creative force behind the brand’s newsletter. As a busy leader, this was something he wanted more support with. However, such a pivotal channel for outreach efforts can’t be entrusted to just anyone.
It demands a special touch, precision, and the ability to condense complex insights into a concise 1,500 words while maintaining the right tone of voice and journalistic expertise.
The importance of catering to a niche audience
On top of this, the arketyp newsletter caters to a niche audience, primarily made up of visionary founders forging their own paths, VCs who serve as vital connectors between the brand and promising portfolio companies, and a closeknit tech and investor community perpetually hungry for valuable insights.
“It demands a special touch, precision, and the ability to condense complex insights into a concise 1,500 words while maintaining the right tone of voice and journalistic expertise.” – John White
Content as a cornerstone for building credibility
As a result, Arketyp firmly believes that content serves as a cornerstone for building credibility. It acts as a portal, offering potential clients a glimpse into the brand’s distinct perspective and exceptional services.
While many companies prioritise boosting productivity, Arketyp stands out by investing substantially in its strategic prowess, which John is keen on showcasing through compelling content.
The role of a newsletter in the sales funnel
Interestingly, the newsletter plays an integral role in arketyp’s sales funnel. Often, after an initial meeting with a founder who is a year away from raising funds, they sign up for the newsletter. With a monthly dose of insightful content and demonstrated support, magic tends to happen. In turn, it is crucial that the newsletter’s content is crafted with utmost care, as it ultimately drives conversions.
“I really wanted someone with a strong command of the English language, deep insight into the world of technology and the ability to write long-form pieces.” – John White
The need for industry insight and journalistic expertise
As Arketyp grew busier, John found himself in need of additional support for content production. However, the freelancers that he came across didn’t have the necessary industry insight and journalistic expertise. Next, he scrolled through LinkedIn, eventually stumbling upon Contentoo. From there, the rest was history.
Finding the perfect match with Contentoo
At first, John was sceptical about Contentoo’s ability to deliver such a high calibre of thought leadership. “I really wanted someone with a strong command of the English language, deep insight into the world of technology and the ability to write long-form pieces,” explains John.
Short on time, he didn’t want to waste too much energy explaining concepts. For all these reasons, he hesitated to try our service. But Contentoo’s sales team listened closely to his specific needs.
“Taking a leap of faith, Arketyp decided to give it a try, and the match turned out to be perfect.”
Winning over the sceptics
Christina Guerrero, Contentoo’s Head of Sales, went the extra mile by offering Arketyp a complimentary newsletter.
She presented John with a list of potential candidates, one of whom stood out due to prior experience in writing research-heavy, data-driven articles on related topics. Taking a leap of faith, Arketyp decided to give it a try, and the match turned out to be perfect.
“By the end, I was just ultimately very impressed. Contentoo proved me wrong,” John remarked.
The potential for future collaborations
In the future, Arketyp envisions diversifying its content strategy with Contentoo’s help.
John expressed his eagerness to explore the possibility of extending the newsletter into different thematic areas, as the brand has noticed diverse interests among its audience.
In particular, this would involve the creation of specialised content tailored to these unique audience segments. Additionally, John sees a podcast as a potential complement to the existing newsletter, further enhancing Arketyp’s engagement and outreach efforts.
No matter what happens next, our partnership is poised for continued growth and innovation.
