Content is king

Content localisation services: tell your story to the world

Content localisation is more than language. It’s context, culture, shared understanding: the subtle stuff that makes you sound normal to natives. Our expert services make sure your message strikes the right tone, from Amsterdam to Antananarivo.

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Let's talk localisation

Designed for global success, adapted for local audiences

When creating content, the most global brands lean hardest into local knowledge – because when you understand local tastes and preferences, you can build mindshare and marketshare fast. Here’s the value-add.

  • One brand, diverse delivery.Staying true to your brand does not mean the same words everywhere. Marketing localisation keeps you consistent across borders.
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  • No facepalms, forever.A joke in one culture is an insult in another, and translating won’t catch it. Localising navigates local customs, social nuances, and regulations.‍
  • Greater sales from local smiles.Audiences respond to marketers who understand their needs and expectations. Localisation services maximise your marketing opportunity.

Truly localised content – in every market worldwide

Our experts don’t just “speak the language”; they live it, native experts who know what it takes to make your content meaningful, engaging, and contextually relevant. So your brand voice breathes the same air as your audience.

  • Culturally relevant contentWe adapt your content to reflect local customs and values so it resonates with each audience.
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  • Local view, global perspectiveOur experts adapt your brand voice for each market while keeping it consistent at the worldwide scale.
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  • Deep-dive market researchWhen localisation needs data, our experts provide it: research guides localisation to make sure your content stays on target.
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  • Expertise across multiple formatsBrochure or blog, SEO-visible to AI-optimised, our content localisation crosses media and channels. No silos here.
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  • AI-ready localisationKeeping your content visible to readers that aren’t human.

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How it works

Briefing

A good brief sets the foundation for great content. You’ll share the details of your project—goals, tone, audience—so the experts knows exactly what’s needed.

Feedback

Collaboration is key. You’ll review the drafts, provide feedback directly through the platform, and work with your freelancer to refine the content until it’s just right.

Final Draft

After revisions, the polished final draft is ready for your approval—precise, professional, and ready to make an impact

The Contentoo Platform

Why Contentoo?

Because we’re known for it.
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Translators translate, agencies adapt, and documents deliver, but few bring together a global team of experts with multi-lingual native speakers in every city.

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The Contentoo platform puts the process – and it works at scale.

  • Content that puts culture firstContent that’s truly localised (not just translated) feels more personal, resonates more deeply. Focus on tone, idiom, and nuance means your content does more than communicate: it creates customer delight. Since its inception, Contentoo has delivered over 100,000 projects.
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  • Brand and tone alignment at scaleEven one source language and one target language doubles the document count; add more, and management gets hard fast. Our localisation approach includes checks and milestones to keep your brand’s voice consistent without the complexity getting out of hand.With a team of 30+ to help your project succeed.
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  • In-depth market researchWe have the resources and expertise for the stuff that surrounds: market landscape, product fit, and local regulations. You’ll find it’s like having an office there … before you get one.Contentoo works in over 30 countries.
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  • Localisation that’s truly end-to-endOur platform offers complete project management from briefing to delivery. Letting you manage every project, track progress over time, and collaborate with ease. Setting the stage for successful outcomes – in 49+ languages and counting.
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  • Broad and deep expertise, everywhereWith an expanding office network, dedicated account teams, and thousands of freelancers to choose from, Contentoo has the scale to answer your ambitions – in 49+ languages worldwide.
customer Stories

Word on the street

All cases
Case study
How Venn Telecom entered 3 markets and grew SEO 77%—without hiring

Venn Telecom

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How Source.ag scaled technical content to drive global expansion

Source.ag

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How tado° expanded niche energy content to 7+ markets with a lean team

tado°

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Scaling content without the headcount: how Meister keeps content flowing

Meister

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Resonating globally: Dealfront’s localisation success

Dealfront

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From global to local: Sendcloud’s content strategy

Sendcloud

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From headache to growth driver: Swan’s localisation story

Swan

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How Schouten & Nelissen became thought leaders in education

Schouten & Nelissen

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Mollie’s content localisation push across Europe

Mollie

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How Bloomreach engaged EMEA with localised content

Bloomreach

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How Sendcloud scaled content for global expansion

Sendcloud

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How Visma overcame employer branding challenges with Contentoo

Visma

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How Webs boosted content production and quality with Contentoo

Webs

Case study
How Marley Spoon localised content for 8 markets

Marley Spoon

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Got a question?

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01
Can we integrate Contentoo with our existing CMS or marketing tools?

Yes! We provide an API for clients to connect feeds, apps, and people to the Contentoo platform. Many, however, just use it straight – it’s a platform in itself.

02
Do you localise content formats beyond written copy – like video scripts or social content?

Yes – and our freelancers love it! Whatever your content format, there’s a freelancer with experience for you.

03
Which languages and markets do you cover?

Our market is worldwide, with 49+ languages covered: European, Asian, and regional variations where local dialects matter. Just as important, we have in-country translators for many clients – experts in local cultures from Basque to Xhosa.  

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04
Can we provide our own glossary or style guide for localised markets?

Yes – this is part of what we do: compliance with specific language requirements of your company or industry. If you need it, we’ll follow it.

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05
How long does a typical content localisation project take?

Simple source-to-target language projects can take as little as a few days. Large multi-country projects across many formats and channels … somewhat longer. What matters, though, is how the project moves forward – success is the rate of progress.

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How do you manage localisation projects across multiple markets at the same time?

The Contentoo platform is built to handle large projects at scale and cope with future growth, too. By bringing freelancers, documents, and project teams together, it's easier to keep everyone on the same page.

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How is localisation priced – per word, per project, or retainer?

Many projects are priced per word; it’s simple and easy. Projects that don’t have a set word count, such as market research or consulting time, can be charged by the hour, by the day, or with a fixed project fee.

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What kind of localisation services do you offer?

Everything needed to maintain, grow, or enter an international market in a language you’re not native to. That spans words, images, culture, context, media formats, marketing channels, and a lot more. 

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What’s the difference between localisation and translation?

Translation is saying something in another language. Localisation is saying something in a way that conveys the right meaning and messaging, which involves far more than strict word-by-word translation.

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09
How do you ensure translation quality and consistency?

Checks and flags are part of our process – drafts, approvals, version control, and deadlines. Plus the chance for you and your freelancer to rate and review each other.

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09
What types of content can you translate?

What types of content have you got? We’ve yet to see a type of content we couldn’t work with. Although nobody’s given us a top-secret intercepted alien transmission yet. 

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How do you select translators for our projects?

It’s collaborative! First, we reach out to our freelancers with your requirements. Then you’ll meet them to be sure they’re a good fit. You can add or change your team members at any time. 

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Our solutions

Get the right content for your audience at any scale. Build trust, boost engagement, and make an impact—wherever your brand grows.

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Content localisation gives you the right content for your audience, at any scale you need – building trust, boosting engagement, and making an impact wherever your brand grows. Talk to us today.

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